Social Media Director

Company Overview:

Our client is a leading strategic communications agency based in Dubai, renowned for its innovative approach to shaping and enhancing brand narratives. With a focus on delivering impactful communication strategies, the agency has established a strong presence in the region. We are currently seeking a dynamic and experienced Social Media Director to join their team and drive social media excellence for a diverse portfolio of clients.

Key Responsibilities:

Strategic Planning:

• Develop and implement cutting-edge social media strategies aligned with clients’ communication objectives.
• Stay abreast of industry trends and emerging technologies to provide forward-thinking solutions.

Client Collaboration:

• Work closely with clients to understand their brand, objectives, and target audience.
• Translate client goals into effective social media campaigns and initiatives.

Content Leadership:

• Lead a team of content creators, ensuring the development of compelling and culturally relevant content.
• Oversee content calendars, ensuring timely and consistent delivery across platforms.

Platform Expertise:

• Manage and optimize client social media accounts across platforms such as Instagram, Twitter, LinkedIn, and Facebook.
• Provide strategic recommendations on platform selection based on client goals.

Campaign Execution:

• Develop and execute innovative social media campaigns to support broader communication and marketing efforts.
• Monitor and analyze campaign performance, making data-driven adjustments as needed.

Analytics and Reporting:

• Utilize analytics tools to track and report on the performance of social media campaigns.
• Present regular insights to clients, demonstrating the impact of social media efforts.

• Lead, inspire, and mentor a team of social media specialists.
• Foster a collaborative and creative work environment.

Stakeholder Engagement:

• Collaborate with internal stakeholders, including account managers, creative teams, and PR specialists.
• Build and maintain relationships with influencers, partners, and industry leaders.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree is a plus.
• 6 years of proven experience in social media management within an agency setting.
• Deep understanding of the Dubai market and cultural nuances.
• Strong leadership skills with a track record of managing and developing high-performing teams.
• Excellent communication and presentation skills.
• Proficiency in social media management tools and analytics platforms.
• Ability to thrive in a fast-paced, dynamic agency environment.

Salt is acting as an Employment Agency in relation to this vacancy.