Paid Social Specialist

Your tasks & responsibilities:

As our social media specialist, you will:

• Collaborate with the Paid Social Team Lead on the strategy, roadmap and priorities
• Build and optimize campaigns in the paid social channel across the full marketing funnel (brand/prospecting/performance)
• Analyze results on a daily basis and optimize your campaigns based on set KPI’s
• Support local initiatives and tests, in close collaboration with local marketing teams
• Test the latest advertising possibilities (alpha’s beta’s) and ensure G-Star is an early adopter.
• Work closely with both internal stakeholders (Ecom, BI, UX, Creative and Regional teams) and external stakeholders (Facebook, agencies etc.)
• Report into the Paid Social Team Lead

Here’s what you bring to the table:

• A Bachelor’s or Master’s degree
• A minimum of 2 years hands-on experience in efficiently
• managing paid social campaigns across the full digital marketing funnel and experience in working with large budgets across multiple countries
• You know how to represent your channel and have a drive to continuously seek for opportunities to improve channel performance that enables further scaling
• Deep understanding of Facebook Business Manager and Google Analytics. Bonus if you have experience with Pinterest Ads Manager, Snap Ads Manager or Tiktok for Business manager.
• Experience in working in cross functional teams and multi-regional teams
• Experience with data feed management tooling, social advertising tooling and working with scripts is a plus
• It’s a plus if you have agency experience – you have either worked at or with a digital marketing agency
• You have great written and verbal communication skills in English. An additional language (Dutch, German, French) is a plus
• Relevant experience in Fashion and/or Retail industry

G-STAR Skill Set:

• You have a data driven mindset and strong analytical skills
• You have a hands-on mentality
• You are a team player with excellent communication skills. You are organized, detailed-oriented and able to manage multiple projects at one time
• You are able to learn quickly and enjoy working in a fast-paced environment. You know how to set priorities and turn challenges into a solution.
• You have a rock solid believe in the added value that paid social media can bring to the G-Star full marketing funnel
• Have an intrinsic curiosity to stay up to date on the latest digital marketing and social media developments

Here’s what we bring to the table:

Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers room for fun, inspiration and innovation; a clothing budget; a healthy, fresh and delicious lunch and even discounts in various fitness clubs and last but not least, a discount on a new bicycle.

Salt is acting as an Employment Agency in relation to this vacancy.