Marketing Manger

Salt Talent Search is looking for a Lifecycle Marketing Manager for a 12 months extendable contract role.

• Plan, design and manage email marketing campaigns end-to end.
• Develop and analyze key marketing metrics to ensure campaigns are meeting revenue goals
• Craft personalized experiences for user acquisition, initial signup through active use, upsell, retention and win back efforts through prioritization of high-impact experimentation and optimization strategies.
• Cultivate innovation tied to business growth metrics including conversion, usage rates and retention across products, surfaces and routes to market
• Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization
• Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs to the overall business
• Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership
• Harness technology for programmatic personalization at scale, applying APIs, machine-learning models, mobile insights and behavioral data to improve customer relevancy and revenue impact
• Create new initiatives at scale that drive revenue and customer lifetime value, while improving relevancy through experimentation and personalization

What Will You Do:

• 8-10 years of related experience
• Extensive experience in email or inproduct and (or other relevant performance marketing channels) with an emphasis on personalization and experimentation
• Intermediate to advanced email marketing experience, with the ability to learn new technologies, products, or systems quickly
• Advanced analytical skills
• Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization
• Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail

Salt is acting as an Employment Business in relation to this vacancy.