Performance Media Manager

Salt Talent Search is looking for a Performance Media Manager for a 6 months contract role for a well-known Tech client in Singapore.

Overall Responsibilities:

• Help plan, execute, measure and optimize Direct Response campaigns for multiple APAC programs, in partnership with the media agency
• Contribute to and drive the regional learning agenda forward to improve short and long term program performance
• Support regional and global workstream projects that unlock advanced measurement and experimentation capabilities across direct response campaigns
• Function as a co-lead for Play’s direct response campaign in APAC.
• Directly oversee the APAC DR campaigns, working closely with the agency to maximize revenue returns.
• Build and share data – driven POVs on optimizing campaign performance, proactively uncover opportunities to improve efficiency across different aspects of the campaign
• Showcase exemplary project management skills to achieve milestones across various workstreams (including liaising stakeholders, organizing team roadshows, delivering presentations, etc.)

Mandatory Skills/Qualifications:

• A graduate degree or equivalent practical experience
• 5-8 years relevant direct response media experience, especially managing app campaigns
• Client-side and agency experience, handling large-scale, complex campaigns. Very familiar with Google Ads products, Social media, measurement products like Firebase and Google Analytics and local and regional publishers in APAC
• Strong analytical skills; ability to use data to drive actionable insights
• Superb program management skills with utmost attention to detail
• Excellent written and verbal communication skills, with the ability to present to and influence

CEI No: R1763696 | Licence No: 07C3147

Salt is acting as an Employment Business in relation to this vacancy.