What is Client Servicing?

A Creative Account Manager is responsible for overseeing the day-to-day running of a campaign. This requires intimate knowledge of both the client in question and the strengths of the creative team you will be working with. The role also entails managing client expectations, ensuring creative work fits the client brief and making sure all deadlines are met.

Related roles include Project Managers, who manage the whole workflow, ensuring print, digital, UX, signage are all delivered, and Strategy Managers have a more all-encompassing role, focus on a business-level approach to different clients.

Creative Account Management roles can be filled in-house, as well as on a consultancy basis. This allows applicants to broaden their areas of expertise by undertaking Creative Account Management positions across a swathe of different industry sectors.

Recent Changes in the Sector

In recent years, Creative Account Managers have dealt more with digital work. As the brands agencies work with increasingly favour online communications, creative work has come to encompass websites, online videos, adverts, influencer collaborations and social media campaigns. Knowledge of the online landscape is now essential to the modern Creative Account Manager.

• Future Prospects

  Creative Account Managers can expect to progress to Senior Creative Account Management roles with time and experience, eventually with the potential to reach Accounts Director positions.

• Salt’s advice for getting a Creative Client Servicing job

  Employers’ Requirements

  Employers will expect knowledge of, and experience of working in, Creative Account Management. Since the role can cover several sectors, experience in the sector you are applying for is also useful. An eye for good creative work will also be necessary, as will knowledge of how creative teams work together.

  CV Requirements

  Make sure you display all relevant skills on your CV and detail some of the projects you have worked on previously. Emphasise any interactions you have had with creative teams in order to establish your Creative Account Manager credentials.

  Educational Requirements

  Specific qualifications in Creative Account Management are not necessarily required, but a degree in Marketing or a similar field can help you build the knowledge base you need.