Product Marketing Manager

My client a rapidly growing HealthTech startup is looking to add to their Product Marketing team. This highly-visible and cross-functional role will work closely with sales, marketing, product and operations to develop value-driven messaging and positioning, launch new products, and drive adoption of existing products.

Responsibilities:

• Help shape the story and content that will capture new customers and increase our existing customer base.
• Build deep product and customer knowledge – the PMM needs to know their products inside and out, being one of the go-to resources on product features, capabilities and personas. This also includes tracking the competitive landscape and market trends.
• New products – own the successful launches of new products and features across sales, customer experience, account management, product, and operations.
• Create messaging and content for different stages of the buyer’s journey.
• Ongoing growth marketing support – as the expert on the buyer, your input will help the growth marketing team drive leads and funnel growth.
• Deliver high impact sales tools – the PMM will help empower the sales team to sell and market more effectively.

Desired skills:

• B2B SMB product marketing experience.
• You’re a self-starter and take ownership, but in a collaborative and inclusive manner.
• Product marketing certification from Pragmatic Marketing a plus.
• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work.

Salt is acting as an Employment Agency in relation to this vacancy.