Growth Marketing Lead

A high-growth consumer tech company is seeking an experienced and analytical Senior Growth Marketing Manager to lead performance marketing strategies across multiple acquisition channels. This role offers a unique opportunity to drive revenue growth, creative innovation, and data-driven decision-making in a fast-paced, disruptive brand.

Role Overview:

Reporting to the Director of Growth Marketing, this role will be responsible for developing and executing acquisition marketing strategies, managing paid social campaigns, optimizing performance, and mentoring a team. The ideal candidate is a strategic thinker with a strong balance of analytical expertise and creative problem-solving skills.

Key Responsibilities:

• Lead Growth Strategy: Own acquisition marketing efforts across paid social, as well as podcasts, YouTube, direct mail, TV, and other digital and offline channels.
• Campaign Execution: Oversee end-to-end campaign development, including creative strategy, asset production, ad operations, optimization, and performance analysis.
• Creative Development: Spearhead ad creative ideation, collaborating closely with video editors, production teams, and copywriters to build high-performing assets.
• Experimentation & Innovation: Drive A/B testing, audience targeting strategies, and funnel optimization to maximize performance and scale campaigns.
• People Management: Mentor and lead team members, fostering a high-performance, collaborative environment.
• Market & Consumer Insights: Conduct in-depth research on consumer behavior, industry trends, and competitor strategies to inform creative and acquisition efforts.
• Performance Analysis: Monitor key metrics, identify trends, and use data-driven insights to optimize campaigns for maximum ROI.
• Cross-functional Collaboration: Work closely with Tech and Data Science teams to implement funnel optimization and performance tracking solutions.

Experience & Qualifications:

• 3-5 years of experience in growth marketing, with a focus on performance marketing at an agency or high-growth DTC brand.
• Extensive hands-on experience managing paid social campaigns on Meta and other digital platforms, with a proven ability to drive measurable growth.
• Experience in fast-paced, entrepreneurial environments that demand adaptability and strategic problem-solving.
• People management experience preferred, with the ability to mentor and develop a high-performing team.
• Strong analytical skills, with the ability to interpret data, identify trends, and translate insights into actionable strategies.
• Creative and strategic mindset, balancing data-driven decision-making with innovative marketing execution.
• Excellent project management, organizational, and prioritization skills.
• Exceptional communication and presentation abilities, both internally and externally.
• Passion for consumer behavior, digital-first branding, and growth marketing strategies.

What’s on Offer:

• Competitive salary and performance-based incentives.
• Comprehensive health benefits, including medical, dental, and vision coverage.
• 401(k) with company match.
• Stock options and career advancement opportunities.
• A fast-paced, high-growth environment with the chance to shape marketing strategies for a disruptive brand.
• A collaborative, innovative culture that values creativity, experimentation, and data-driven decision-making.

If you’re a growth-focused marketer looking to drive high-impact campaigns and contribute to a disruptive, digital-first brand, this is the perfect opportunity!

Please note this role is 3 days per week in office in New York.

Salt is acting as an Employment Agency in relation to this vacancy.