Senior Copywriter/Content Strategist

We are looking for a Senior Copywriter/Content Strategist who is passionate about retail brands and skilled at crafting outstanding copy that captures attention, sparks engagement, and drives results. In this role, you will play a key part in developing brand voices, writing compelling copy for a variety of platforms, and ensuring the consistency and quality of all written content across retail campaigns.

The ideal candidate will collaborate closely with designers, creative directors, and account managers to deliver integrated campaigns across digital, print, social media, and in-store touchpoints. If you’re a strategic thinker with creativity and a flair for storytelling, this is the opportunity to help create the next big retail campaign!

Key Responsibilities:

• Content Strategy: Align copy with overall marketing plans.
• Creative Copywriting: Write persuasive, original copy for digital ads, social media, websites, emails, product descriptions, and print.
• Brand Voice Development: Ensure a consistent brand tone and messaging across all content.
• Campaign Conceptualising: Contribute fresh ideas for campaigns and promotions.
• Digital & Social Media Content: Collaborate with junior writers to create engaging content for social media, blogs, and email to drive engagement and conversions.
• Proofreading & Editing: Review and refine junior writer’s work for quality and consistency.
• Client Collaboration: Work with clients to understand their goals and craft tailored content.
• SEO Optimisation: Write SEO-friendly copy to support digital marketing objectives.
• Creative Leadership: Mentor junior copywriters and provide feedback to improve team output.
• Campaign Reporting: Analyse copy performance and suggest improvements.

Required Skills & Experience:

• Proven Experience: 5+ years in copywriting, preferably in retail or consumer brands, with a strong portfolio.
• Brand Storytelling: Ability to create engaging narratives across various platforms.
• Cross-Channel Writing: Experience writing for digital, print, email, and in-store materials.
• SEO Knowledge: Familiar with SEO best practices and optimising copy for search engines.
• Creative Conceptualising: Strong at generating ideas and collaborating on integrated campaigns.
• Collaboration Skills: Ability to work with teams to create cohesive campaigns.
• Attention to Detail: Ensure clarity, consistency, and quality across all copy.
• Communication Skills: Strong written and verbal communication to influence stakeholders.
• Time Management: Ability to handle multiple projects and meet deadlines.
• BONUS: Retail knowledge, with experience writing for e-commerce or retail brands.

Salt is acting as an Employment Agency in relation to this vacancy.