Senior Copywriter/Content Strategist

Creative

Key Responsibilities:

  • Content Strategy: Ensure all copy is part of a cohesive content plan, aligning with broader marketing strategies.
  • Creative Copywriting: Write clear, persuasive, and original copy across a variety of media, including digital ads, social media posts, website copy, email campaigns, in-store signage, product descriptions, and print collateral.
  • Brand Voice Development: Collaborate with clients and internal teams to develop and maintain strong, consistent brand voices across all content. Ensure copy aligns with the brand’s tone, personality, and target audience.
  • Campaign Conceptualising: Contribute to creative brainstorming sessions, helping to generate fresh, compelling ideas for campaigns and promotions that resonate with consumers.
  • Digital & Social Media Content: Collaborate with junior writers to create engaging copy for digital platforms, including social media posts, paid ads, blog posts, and email newsletters, to drive engagement, traffic, and conversions.
  • Proofreading & Editing: Review and edit copy produced by junior writers, ensuring it meets quality standards, is on-brand, and is error-free.
  • Client Collaboration: Work closely with clients to understand their business goals, challenges, and target audience. Use this insight to craft tailored copy that aligns with their objectives.
  • SEO Optimization: Collaborate with junior writers to write copy with SEO in mind, ensuring it’s optimized for search engines and supports our clients’ digital marketing goals.
  • Creative Leadership: Mentor and guide junior copywriters, providing constructive feedback and helping to elevate the quality of the team’s work.
  • Campaign Reporting: Analyze the effectiveness of copy across various campaigns and platforms, using insights to refine and improve future copywriting efforts.

Required Skills & Experience:

  • Proven Experience: Minimum of 5 years of experience in copywriting, preferably with a focus on retail or consumer brands. A strong portfolio showcasing your ability to write across a variety of formats is essential.
  • Brand Storytelling: Ability to create compelling narratives that connect with target audiences, with an understanding of how to adapt tone and messaging for different channels and platforms.
  • Cross-Channel Writing: Experience writing across various media, including digital (social media, blogs, websites), print (brochures, catalogues), email marketing, and in-store materials.
  • SEO Knowledge: Familiarity with SEO best practices, keyword research, and optimizing copy for search engines.
  • Creative Conceptualising: A strong conceptual thinker who can generate fresh ideas, collaborate in brainstorming sessions, and contribute to the development of integrated campaigns.
  • Collaboration Skills: Strong ability to work as part of a team, collaborating with designers, strategists, and account managers to create cohesive campaigns.
  • Attention to Detail: Exceptional attention to detail, with the ability to ensure consistency, clarity, and quality across all copy and messaging.
  • Excellent Communication Skills: Strong written and verbal communication skills, with the ability to present ideas clearly and influence stakeholders.
  • Time Management: Proven ability to manage multiple projects, meet deadlines, and work efficiently in a fast-paced environment.
  • BONUS: Retail Knowledge: Experience writing for retail brands or e-commerce platforms, with a deep understanding of what drives consumer behaviour and how copy can influence purchasing decisions.

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2506-354608
Salary:
Salary per: month
Job Duration:
Job Start Date: 01/09/2025
Job Industries: Creative
Job Locations: Durban
Job Types: Permanent

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