Conversion Specialist

Salary: R 40 000,00 to R 50 000,00 CTC per month (depending on experience)

Location: Cape Town (Hybrid – 3 x per week onsite)

Nice to have: iGaming, Online Gambling, Sports Betting experience

Overview:

Step into an exciting role as a Conversion Specialist where you’ll be at the forefront of digital marketing innovation. In this dynamic position, you’ll be the architect of conversion optimization, leveraging data-driven strategies to transform visitor interactions into meaningful engagement. Your analytical mindset and creative problem-solving skills will be essential in crafting high-performing campaigns that deliver measurable results. From A/B testing to user experience optimization, you’ll play a pivotal role in shaping the future of digital marketing success.

Duties and Responsibilities:

• Develop and implement comprehensive marketing strategies focused on conversion optimization
• Execute and analyze A/B testing, bottleneck analysis, and usability testing to drive continuous improvement
• Manage and optimize digital marketing campaigns across multiple platforms
• Provide strategic insights and recommendations based on performance metrics
• Train and mentor team members in conversion optimization best practices
• Monitor and maintain key conversion metrics, ensuring alignment with business objectives
• Collaborate with marketing teams to ensure all content follows conversion-focused best practices
• Present performance indicators and analytics to management
• Identify and implement innovative solutions to enhance user experience and conversion rates
• Work with various digital marketing tools and platforms to optimize campaign performance

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, or Strategic Brand Communication
• Minimum 3 years’ experience in conversion optimization or digital marketing
• Proven expertise with analytics tools such as Google Analytics or Hubspot
• Strong technical foundation in digital marketing principles and practices

Please note: Due to the high volume of applications, we will only be able to contact those candidates who have been selected for further consideration. If you do not hear from us within a week, please consider your application unsuccessful on this occasion. We value your interest in the role and wish you the best of luck in your job search.

Salt is acting as an Employment Agency in relation to this vacancy.