Digital Marketing Manager

THE OVERVIEW:

You will guide marketing, creative, technology professionals and external partners towards the best possible solutions on a variety of projects, while interpreting and manipulating data to optimise customer journey touchpoints.

WHAT YOU CAN EXPECT:

• Do more than consult – you’ll immerse yourself in our businesses and drive daily performance, develop solutions and see them through as they are implemented.
• Create and drive quantifiable metrics/KPIs.
• Leverage consumer data to find quality leads.
• Engage, retain and reactivate customers through various marketing channels.
• Brainstorm, validate, test and refine customer acquisition initiatives utilising A/B split testing and data analysis.
• Optimise each stage of our demand generation and customer journey touchpoints.
• Collaborate cross-functionally with marketing channel experts, content, design, and tech teams, to identify opportunities to optimize offers and response rates, to maximise profit contribution.
• Manage an internal cross-functional team as well as external partner relationships.
• Generate ideas for new campaigns and create all digital content.
• Produce reports with analysis of the performance of campaigns using tools like Google Analytics to monitor website traffic performance and generating monthly reports to aid sales and marketing strategy.
• Drive growth for one or more of our leading brands through digital transformation, marketing, e-commerce and technology.
• Understand the evolving digital landscape as it relates to paid and organic trends, user experience, website engagement, and analytics.
• Oversee the daily development and deployment of comprehensive digital marketing plans

THE REQUIREMENTS:

• Bachelor’s degree in an analytically oriented discipline (e.g., business, economics, statistics, math, finance), or Bachelor’s degree in Marketing or Digital Marketing Management
• Google AdWords experience (certification will be ideal)
• 4-6 years of experience in Digital Marketing, with expertise in Paid Social, Paid Search, SEO, E-commerce, Email Marketing and/or Web Analytics

Salt is acting as an Employment Agency in relation to this vacancy.