Head of Affiliate Marketing

Salary: The budget is open for the right candidate with proven affiliate marketing expertise in the iGaming or online betting space.

Location: Cape Town (Hybrid)

Overview

A global, award-winning agency is seeking a Head of Affiliates to lead and grow its affiliate marketing function across a diverse and exciting portfolio of international brands. Known for crafting emotionally intelligent campaigns and digital experiences that matter, this organisation offers a fast-paced, creative, and collaborative culture where the best ideas win.

This is a senior leadership role, and you’ll be responsible for overseeing the performance of multiple affiliate programs, ensuring that strategic goals are met while building and mentoring a high-performing global team. If you’re passionate about performance-based marketing, inspired by innovation, and ready to lead from the front, this role is for you.

Duties and Responsibilities

• Lead the affiliate marketing function, setting the vision and strategy in line with acquisition and commercial goals.
• Manage and mentor a team of affiliate marketers, promoting best practices and high performance.
• Oversee and optimise acquisition activities, focusing on ROI and driving quality traffic to client brands.
• Develop and support strategic initiatives for key affiliate accounts across international markets.
• Create clear, data-led reports and presentations for internal stakeholders and senior leadership.
• Collaborate with internal teams to share insights, foster innovation, and ensure alignment.
• Ensure integrity of affiliate programs – data accuracy, financial transparency, and brand reputation.
• Represent the affiliate marketing function in senior management discussions.
• Champion professional growth, conducting regular reviews and development planning.

Requirements

• 7+ years’ experience in digital marketing, with a focus on affiliate management – ideally within online gaming.
• Proven leadership of remote and in-office teams, with a hands-on, example-led approach.
• Deep understanding of affiliate metrics, tracking technologies, and partner ecosystems.
• Strong command of digital marketing disciplines including SEM, PPC, ASO, and analytics tools.
• Strategic thinker with the ability to interpret complex data into actionable insights.
• Strong technical understanding of tracking methods (HTML tags, cookies, postbacks, etc.).
• Proficient in MS Office; experience with tools such as Google Analytics, SEMrush, Ahrefs, AppsFlyer, and affiliate platforms is a plus.
• Willingness to travel internationally and locally to conferences or internal meetings 3-4 weeks per year.

Please note: Due to the high volume of applications, only candidates selected for interview will be contacted. If you don’t hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.