Head of Digital

Salary: R 65 000.00 to R 75 000.00 CTC per month (depending on experience)

Location: Johannesburg (Onsite)

Overview:

A leading advertising agency with an impressive track record in digital innovation is seeking an experienced Head of Digital to join their close-knit team. This hands-on leadership role goes beyond strategy – you’ll be deeply involved in the day-to-day execution, loading, and optimization of campaigns across multiple channels. The position requires exceptional media buying expertise and a proven track record of managing substantial advertising budgets. Working within a collaborative culture where everyone rolls up their sleeves, you’ll be part of a dynamic team that values both individual contribution and collective success. This in-office role presents an exceptional opportunity for a strategic yet hands-on digital marketing leader to drive transformative results for prestigious clients.

Duties and Responsibilities:

• Spearhead comprehensive paid media strategies across multiple digital platforms, including hands-on campaign setup, management, and optimization, while managing substantial advertising budgets to deliver outstanding ROI.
• Develop and implement comprehensive paid media strategies to meet client goals across digital platforms including search engines, social media, and other digital channels.
• Manage significant advertising budgets, optimize spend, and analyze performance metrics to ensure maximum ROI.
• Lead the analytics and reporting function for all paid campaigns, providing actionable insights and strategic recommendations to both clients and internal stakeholders.
• Stay ahead of industry trends and updates in paid digital media, applying best practices and innovative approaches to campaigns.
• Collaborate with cross-functional teams including creative, content, and technical departments to ensure cohesive digital strategies.
• Mentor and lead a team of paid media professionals, fostering a culture of continuous improvement and excellence.
• Integrate and manage APIs into CRM systems (along with the CRM team) to enhance campaign performance and data accuracy.

Requirements:

• Relevant tertiary qualification
• Experience in digital advertising within an agency environment, with extensive hands-on media buying expertise
• Proven track record in managing and executing sophisticated digital paid media campaigns with demonstrable ROI success
• Current certifications in major digital marketing platforms (Google Ads, Facebook Blueprint, LinkedIn Advertising)
• Understanding of API integration with CRM systems
• Strong proficiency in digital analytics tools, including Google Analytics, SEMrush, and related platforms
• Experience with tools such as Super Metrics and Zapier is highly advantageous
• Must thrive in a collaborative, hands-on environment where leadership means being actively involved in campaign execution

Please note: Due to the high volume of applications, we will only be able to contact those candidates who have been selected for further consideration. If you do not hear from us within a week, please consider your application unsuccessful on this occasion. We value your interest in the role and wish you the best of luck in your job search.

Salt is acting as an Employment Agency in relation to this vacancy.