Head of Performance Marketing

We’re Hiring: Senior Manager, Performance Marketing
Location: George, Western Cape

Department: Marketing Reports to: Chief Marketing Officer (CMO)

Are you a growth-driven marketing leader with a passion for data and performance? We’re looking for a Head of Performance Marketing to spearhead our digital growth initiatives and lead our high-performing marketing team to new heights.
This is your opportunity to shape the future of our performance marketing efforts across paid search, social, display, programmatic, and beyond. If you thrive in fast-paced environments, love leading through strategy and execution, and have a knack for numbers, we want to hear from you.

What You’ll Be Doing
Strategic Leadership
* Own and execute our digital performance marketing strategy across all channels (paid search, paid social, display, affiliate, influencer, etc.).
* Set and deliver on aggressive growth, customer acquisition, and ROI goals.
* Lead, inspire, and grow a top-tier team of performance marketers.
*Drive and evolve our CRM strategy, leveraging platforms like Hubspot.
Campaign Execution & Budget Ownership
Manage and optimise multimillion-Rand marketing budgets across all digital touch-points.
*Lead campaign design, implementation, A/B testing, and continuous optimisation.
Collaborate with creative and brand teams to produce compelling, high-performing ad assets.

Analytic & Optimisation
*Build a robust test-and-learn culture focused on performance and efficiency.
Analyse channel attribution, conversion funnels, CAC, LTV, and other key metrics to improve performance.
*Use data insights to fine-tune campaigns and inform broader marketing strategies.

Technology & Partnerships
*Stay ahead of digital marketing trends, platforms, and tools.
*Manage agency relationships and external partners to drive campaign success and innovation.
What You Bring
*7+ years in performance/digital marketing, with 3+ years in a leadership role.
*Proven track record of delivering results with large-scale budgets and multi-channel campaigns.
*Deep expertise with Google Ads, Meta, TikTok, LinkedIn, DSPs, and CRM platforms.
*Analytical mindset with experience in platforms like Google Analytics, Looker, or Tableau.
*Exceptional leadership, collaboration, and communication skills.
*Agile, data-driven, and always experimenting.

Preferred:
*Background in e-commerce, SaaS, fin-tech, or startups.
*Experience with attribution models, marketing automation, and customer segmentation.
Education:
*Bachelor’s degree in Marketing, Business, Economics, or a related field.

Salt is acting as an Employment Agency in relation to this vacancy.