Head of PPC

Overview:

Join one a leading e-commerce platform, known for delivering unbeatable offers to millions of subscribers. As a fast-paced, data-driven business, they’re now hiring a Head of PPC to lead their in-house paid search strategy across both Google and Bing.

This is a hands-on leadership role, perfect for someone who thrives on both strategic thinking and rolling up their sleeves to implement, optimise, and report on performance directly. You’ll oversee all paid search and shopping campaigns, including Brand & Non-Brand Search, Pmax, and Standard Shopping, while managing a growing team and working closely with stakeholders across the business.

Duties and Responsibilities:

• Define and lead the PPC strategy with a clear focus on customer acquisition, CPR, LTV, and ROI
• Actively manage and optimise campaigns within Google Ads and Bing, making changes directly to improve performance
• Oversee a multimillion-pound paid media budget with clear KPIs and accountability
• Lead, coach, and grow an in-house team of digital marketers
• Partner closely with creative, content, product, and data teams to align on messaging and campaign goals
• Monitor and report on campaign performance weekly and monthly, delivering actionable insights to senior leadership
• Plan and run A/B tests and experiments to boost conversion rates, registration volumes, and revenue
• Collaborate cross-functionally with sales, CRM, BI, tech, and other business units to ensure tracking, reporting, and strategic alignment

Requirements:

• Proven experience managing PPC campaigns
• In-house or e-commerce experience advantageous
• Hands-on expertise with Pmax, Standard Shopping, Google Ads, Google Marketing Platform, and Google Merchant Center
• Strong analytical skills with the ability to turn large datasets into campaign insights
• Comfortable managing campaigns directly – this is not an agency-managed role
• Advanced Excel skills; SQL and Python knowledge is a plus

Please note: Due to the high volume of applications, only candidates selected for interview will be contacted. If you don’t hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.