Lead Generation Specialist

JOB SPECIFICATION: PAID MEDIA LEAD GENERATION SPECIALIST

Primary roles and responsibilities:

• Design and execute paid lead generation campaigns for clients through competitive research, platform determination, benchmarking, messaging and audience identification.
• Continuously monitor- and optimize campaign performance and improve key lead generation campaign metrics by capturing and analyzing the appropriate metrics, insights and best practices, and then acting on the information.
• Collaborate with the company’s design team to plan and create high performing lead generation campaigns.
• Collaborate with other key functions in the team such as sales and client management, to provide world-class customer service.

Candidate requirements:

• Focused digital lead generation (incl Facebook, Instagram and Google) experience (5 years+).
• Experience in working with Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads, and Google Display Network and Google Tag Manager.
• Marketing / graphic design / similar qualification advantageous.
• Financial services/insurance experience highly recommended.
• Driven, self-managed and able to function independently.
• Contributes to team effort by accomplishing related results as needed.
• Well-organized and able to report on progress made.
• Commercial and business awareness.
• Excellent communication and interpersonal skills – the ability to rapidly establish credibility and trust within and outside the company.
• MS Office proficient.

To apply, send your CV to catkinson@gmail.com

Salt is acting as an Employment Agency in relation to this vacancy.