Mobile App Marketing Manager

Overview:

Join a premier UK deals platform connecting millions of subscribers with exceptional local and national offers. They’re seeking a Mobile Marketing Manager to lead app acquisition and engagement strategies across their deals platforms. This role presents an exciting opportunity to drive growth in an established e-commerce marketplace by optimizing mobile user acquisition, improving retention, and enhancing overall app performance.

This position will be instrumental in developing and executing mobile marketing strategies while working closely with internal stakeholders and external agencies. The role combines data-driven decision making with creative marketing expertise to deliver measurable results focused on both new user acquisition and existing customer engagement in a fast-paced digital environment.

Duties and Responsibilities:

• Develop and optimize mobile marketing strategies to increase new user acquisition, retention, and engagement across iOS and Android platforms
• Analyze and report on key performance indicators such as cost per registration, ROI, uninstall rates, and app store rankings
• Create and implement App Store Optimization strategies for both Apple App Store and Google Play Store
• Manage and allocate the mobile marketing budget across various channels and campaigns
• Work with attribution tools like AppsFlyer to create, track, and optimize mobile marketing campaigns
• Utilize SQL Redshift & Quicksight to analyze app data and subscriber lifetime value
• Create and optimize campaigns on platforms including TikTok, Meta, Google UAC, and Apple Search Ads
• Collaborate with design teams to develop and test new creative assets
• Work closely with tech teams to ensure app tracking and functionality remains up to date
• Identify and implement strategies to increase organic installs and app engagement

Requirements:

• 2+ Years of experience in e-commerce mobile app marketing with demonstrable success in growing app usage and engagement
• Strong experience in App Store Optimization (ASO) for both iOS and Android platforms
• Experience working with mobile attribution platforms and analytics tools
• Experience with SQL, Adobe Analytics, or Python is advantageous

Please note: Due to the high volume of applications, only candidates selected for interview will be contacted. If you don’t hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.