Customer and Sales Manager – FMCG

Job Title: Customer and Sales Manager – FMCG

Industry: FMCG / Consumer Goods
Level: Mid-Senior

We’re seeking a commercially driven Customer and Sales Manager to take ownership of regional FMCG accounts, ensuring consistent execution of sales strategies, trade promotions, and customer engagement. This role is ideal for a performance-focused individual with a solid track record in FMCG account management and a passion for driving measurable results.

Key Responsibilities

• Deliver Monthly Sales Targets: Drive volume, revenue, and market share in line with regional objectives.

• Execute Regional Commercial Plans: Align customer-specific strategies with national plans, tailoring activities for local market conditions.

• Forecasting & Planning: Deliver accurate volume forecasts and three-month rolling commercial activity plans to ensure operational alignment.

• Customer Engagement: Manage relationships with key retailers, ensuring joint business plans, pricing, promotions, and in-store execution are optimized.

• Data-Driven Execution: Monitor and analyze core KPIs such as in-store availability, order fulfilment, promotional compliance, and customer sales performance.

• Cross-Functional Collaboration: Partner with supply chain, marketing, and category teams to ensure the flawless execution of launches and promotional initiatives.

• Team Alignment & Coaching: Communicate priorities clearly, align field teams with trade strategies, and support frontline execution through regular feedback and performance reviews.

Core KPIs

• Volume Achievement vs. Budget

• Promotional Compliance & ROI

• Order Fill Rates & On-Shelf Availability

• New Product Distribution Targets

• Customer Satisfaction & Relationship Scorecards

• Forecast Accuracy (within agreed tolerances)

• Delivery of Joint Business Plans and Promotional Timelines

Ideal Candidate Profile

• 5+ years in a sales, key account, or customer management role within the FMCG industry.

• Experience working with major retail groups, wholesalers, or distributors in South Africa.

• Strong commercial acumen with a history of overachieving on KPIs.

• Skilled in interpreting data and converting insights into actions.

• Comfortable managing complexity and ambiguity while keeping a focus on execution.

• Excellent interpersonal and stakeholder management skills.

Salt is acting as an Employment Agency in relation to this vacancy.