Head of Sales – B2B Growth Strategy & Sales Systems

Head of Sales – B2B Growth Strategy & Sales Systems

We are seeking an experienced and strategic Head of Sales to lead the development and execution of a scalable B2B sales infrastructure. This role is ideal for a commercially astute leader who has built and implemented structured sales systems-not just closed deals.

The successful candidate will bring a proven track record of designing and operational outbound sales strategies, pipeline management frameworks, and performance inspection rhythms. This is a hands-on leadership role focused on building repeatable processes, driving cross-functional alignment, and embedding value-based selling discipline across the sales organization.

Key Responsibilities

• Architect and implement a comprehensive B2B sales operating system, including stage definitions, exit criteria, call scripts, coaching rubrics, and weekly performance reviews.
• Develop and manage pipeline strategy and metrics, including coverage ratios, stage conversion rates, velocity, and leading indicators.
• Champion value-led commercial strategies, maintaining pricing integrity through effective discovery and ROI-based selling.
• Collaborate with Marketing, Operations, and Product teams to align go-to-market initiatives and drive integrated growth.
• Lead change management efforts to ensure adoption and adherence to sales systems and processes.
• Establish and maintain forecast hygiene, deal inspection cadences, and structured coaching frameworks.

Candidate Profile

Required Experience:

• Demonstrated success in building and scaling a repeatable B2B sales system, with supporting documentation and artifacts.
• Deep fluency in sales metrics and pipeline instrumentation, with the ability to speak to conversion rates, velocity, and leading indicators.
• Strong commercial judgment with a disciplined approach to pricing and value articulation.
• Proven cross-functional leadership experience, driving initiatives beyond individual deal execution.

Preferred Experience:

• Prior success in scaling sales within contracting, staffing, marketplace, or services-led go-to-market models.
• Experience in resource-conscious growth environments, with a focus on sequencing before spend.

Salt is acting as an Employment Agency in relation to this vacancy.