Senior Marketing Operations Executive

Join Our Team as a Senior Marketing Operations Executive

Location: Cape Town – Hybrid | Employment Type: Permanent

We are a global events and exhibitions organisation with a creative, people-first culture.

Our core values of Passion, Care, Imagination, and Trust guide everything we do, and

we’re looking for a talented marketing professional who shares these values to join our

growing team.

The Role:

We are seeking a data-driven, commercially minded Senior Marketing Operations Executive to own and optimise marketing data management, reporting, and analytics across multiple campaigns and marketing platforms. This is a hands-on role for someone who thrives in a fast-paced environment, enjoys solving problems, and is motivated by turning data into actionable insights.

Reporting to the Marketing Operations Manager, you will manage and integrate data across marketing tools, analyse performance metrics, and provide insights that guide business decisions. You’ll have the opportunity to work across multiple divisions, gaining experience in both B2B and B2C events, and contributing to some of the most exciting brands in our portfolio.

What You’ll Do:

• Data Analysis & Reporting.
• Develop sales and marketing performance reports and dashboards, delivering clear insights to stakeholders.
• Analyse trends, customer behaviour, and campaign results to provide strategic recommendations for growth.
• Drive website and digital optimisation through tools that monitor user behaviour.
• Data Management
• Integrate and maintain data across multiple marketing platforms for seamless operations.
• Support complex audience segmentation and troubleshoot technical issues.
• Ensure data accuracy, consistency, and compliance with privacy regulations.
• Document and streamline workflows for campaign teams to optimise processes.
• Marketing Enablement & Collaboration
• Support the Marketing team in adopting tools and processes through guidance and training.
• Collaborate with campaign and cross-functional teams to optimise campaign elements using insights and A/B testing.
• Align with group-wide marketing operations to share best practices and explore new technologies.

What We’re Looking For:

• Proficiency with marketing data platforms (e.g., Salesforce, GA4, Power BI, Google Tag Manager).
• Strong experience in database management, audience segmentation, and reporting.
• Ability to analyse complex datasets and translate findings into actionable business insights.
• Understanding of marketing KPIs (conversion rates, lead engagement, database growth) and privacy regulations (e.g., GDPR).
• Excellent problem-solving, critical thinking, and attention to detail.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Exceptional communication skills, able to simplify complex insights for stakeholders.
• Curious, insight-driven, and proactive in identifying trends and opportunities for improvement.

If you are motivated by data, enjoy working in a collaborative environment, and want to make a tangible impact on marketing performance, we’d love to hear from you.

Salt is acting as an Employment Agency in relation to this vacancy.