Site Analyst Lead

Site Analyst Lead

Location: Hybrid / Remote

Employment Type: Permanent

Company Overview

A fast-growing creative tech company specialising in personalised print and digital products for a global client base, from startups to established brands. Founded in the mid-2000s, we blend innovative technology with quality design to deliver unique customer experiences.

Role Overview

They’re looking for a Senior Web Analytics Lead to own and optimise our website performance data. You’ll analyse user behaviour, improve conversion rates, and guide measurement strategies using tools like Google Analytics 4, BigQuery, and Snowflake.

Collaborating with e-commerce, product, and tech teams, you’ll ensure data accuracy, build insightful dashboards, and support A/B testing to enhance the digital experience.

What You Bring

• Strong experience in web analytics, ideally in e-commerce or digital products
• Expert knowledge of GA4 and advanced SQL skills
• Ability to interpret complex, messy data and deliver actionable insights
• Excellent communication skills for cross-team collaboration
• Proactive and solution-focused mindset

Additional

• Experience with site migrations and campaign tracking
• Familiarity with session replay tools (e.g., Fullstory) and tag management
• Skills in BI tools like Tableau or Looker Studio
• Understanding of A/B testing and digital marketing analytics
• Knowledge of Python, dbt, or Snowflake

Salt is acting as an Employment Agency in relation to this vacancy.