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Digital Producer & Content Producer Jobs

The titles of Digital Producer and Content Producer can mean very different things from one company to another. Sometimes it means someone who facilitates or project manages content (video shoots/edits, photo shoots, retouching, etc.) but other roles include the actual creation of the ideas or scripts all the way through to holding and pointing the camera!

Add the fact that both will work on one of the two sides of the digital creative industry — Product and Comms — and it can become a recruiting minefield.

Communications are marketing/advertising campaigns like banner ads, EDM's, campaign microsites, and DOOH. Product is more about app and site design, and working with UX Designers and Developers.

These huge industry variants are why the Creative team at Salt have immersed themselves in this specialisation to ensure we know the difference between all of these variables, and can help find the right role for you.

Specialisms

Salt’s Specialisms in Digital Producer & Content Producer

• Digital Producer
• Content Producer
• Integrated Producer (Print & Digital)
• Communications
• Advertising
• Product Design (Mobile Apps & Websites)

Latest salary trends in the Digital Producer & Content Producer job sector

Junior Content Producer

AU$45,000 - AU$60,000

Mid-Weight Content Producer

AU$80,000 - AU$90,000

Senior Content Producer

AU$90,000 - AU$140,000

Head of Content

AU$150,000 - AU$180,000

Demand vs Offer

Talent in these arenas is hugely in demand especially in Sydney & Melbourne.

Locations

• Brisbane
• Canberra
• Melbourne
• Perth
• Sydney

Popular Industries

Digital Producer & Content Producer roles are extremely popular across marketing/advertising and any companies with digital product design at the heart of their business, but specifically, banking, telecommunications, travel, and fast food industries.

Future Prospects

A lot of Content Producers have been specialising in niche areas and becoming a specialised function or department in most organisations. Lots of companies tend to keep this role in-house rather than outsource to agencies.

Employers’ Requirements

Constantly update your CV every time you complete a project worth featuring. Refresher courses can be helpful along with filling any education gaps that may occur if your current role has isolated you.

CV Requirements

Chronologically list the companies you have worked at along with the brands that you have worked on. Include an interview highlighting the type of work you feel most passionate about.

Remember your reader has little time and usually scans CVs quickly for key information before they move, so highlight any awards you may have collected.

Be prepared to write several bespoke versions of your resume to be as relevant as possible for each job you apply for.

Interview Preparation

Research the company you are meeting with so you are specific rather than generic. Handpick around three or four projects that you can talk about in-depth to demonstrate how you think and any obstacles you had to overcome.

Educational Requirements

A degree in English or journalism is desirable, but Digital Producers and Content Producers can come from a variety of backgrounds, and many have chosen to retrain from a previous career path. However, with Content Producers becoming more in demand, degrees in relevant fields or specialist degrees in user experience and user interface may become the standard entry requirements in the future.

Looking for Digital Producer & Content Producer jobs? Check out our current opportunities on our job page.

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