Performance Marketing Manager

Our client, is at the forefront of digital innovation, executing an award-winning strategy that applies a customer-obsessed approach to technology & leveraging AI-driven insights that ensure adaptivity, creativity, and resilience in its operations.

With an above-market high staff retention rate, you will join the team on a 14-month fixed-term contract, with a strong likelihood of converting to FTE and leading a passionate and data-driven team to succeed.

Benefits

• A hybrid working model, 50/50 split in the office and working from home.
• Paid annual & sick leave entitlements and paid public holidays.
• You will join a high-performing data-driven culture that is sociable, inclusive and with a high retention rate, particularly your leader who will guide and smooth your transition to this company.
• Access to cutting-edge tools and resources to elevate your skills and work cross-functionally with your peers to set each other up for success.

Key Responsibilities

• Strategy & Performance: Execute paid search strategies across Google, Bing, and Apple Search. Optimise bid management, drive a “test and learn” culture and manage high-impact campaigns to meet spending and acquisition targets.
• Develop and update the App strategy (Paid App & ASO) and internal workflows to grow organic visibility & increase downloads on both Apple and Google Play app stores.
• Measurement & Insights: Develop SEM budgets aligned with acquisition goals and analyze data to uncover actionable insights and present them effectively to stakeholders.
• Innovation: Create experimentation road maps to test new features and strategies and leverage external partnerships to capitalise on platform opportunities.
• Leadership: Foster a high-performing team and drive growth and collaborate to integrate Search into broader business strategies.

What Experience Will You Bring?

• Essential: 3+ years of SEM experience with a proven record of achieving performance targets
• 1-2+ years in leadership roles, managing and developing successful teams.
• Advantageous: Understanding of SEO, App Store strategies, ASO (App-Store Optimisation) tools and an MMP (Mobile Measurement Platform).
• Familiarity with reporting tools for optimising, tracking and reporting.

What Individual Strengths Will You Bring?

• You enjoy leading people and empowering them to achieve their best. Also, you enjoy operating in a flat-structured environment.
• Storytelling: You can sell a story to stakeholders by communicating the value of your efforts/findings in simplified terms to draw buy-in.
• Have a curiosity mindset, export data and play around with data – understand how you are going to achieve something and why you are taking that approach.

Application Process

Please click the appropriate link to apply. If you are unsure whether to apply yet, please contact Andrew Saltos on 0417 872 796 for a confidential discussion. Successful applicants will be contacted.

We’re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.