Creative Marketing Strategist

Creative Marketing Strategist

Location: Canada (Remote – PST hours)

Type: Full-Time

Our client is a global leader in the digital content and creator economy, empowering brands, media companies, and creators to expand their audiences through cutting-edge AI-driven marketing solutions. Their proprietary technologies leverage AI, machine learning, and big data to revolutionize content strategy and distribution.

They are seeking a Creative Marketing Strategist to develop and execute high-impact organic campaigns that drive engagement, build brand awareness, and make a lasting impression. This role blends creativity with strategy, requiring a dynamic thinker who can craft compelling narratives and deliver innovative marketing initiatives.

Key Responsibilities:

Campaign Development & Execution

* Lead ideation and execution of creative marketing campaigns that capture attention and drive organic growth.
* Research and experiment with emerging content trends to create impactful and engaging brand initiatives.
* Develop comprehensive campaign frameworks, including content themes, distribution strategies, and engagement tactics.
* Ensure messaging resonates with diverse audience segments by leveraging data and insights.

Brand Storytelling & Content Strategy

* Craft compelling brand narratives and messaging frameworks that unify content marketing, PR, and experiential activations.
* Develop storytelling strategies that connect emotionally with audiences while reinforcing brand positioning.
* Oversee the production of high-quality multimedia content, ensuring consistency in tone, style, and messaging.
* Collaborate with design, video, and PR teams to align creative assets with campaign objectives.

Organic Growth & Community Engagement

* Build and execute organic campaigns that drive audience engagement without heavy reliance on paid media.
* Utilize social media, content marketing, earned media, and creator collaborations to amplify reach.
* Monitor and analyze campaign performance, providing insights and strategic recommendations for optimization.

Cross-Functional Collaboration

* Act as a creative lead, working closely with product, PR, and design teams to align campaigns with business objectives.
* Lead brainstorming sessions to generate innovative marketing concepts that support company goals.
* Manage project timelines, deliverables, and stakeholder approvals to ensure seamless execution.

Experience & Expertise:

* 7+ years of experience in marketing, with a strong focus on creative campaign development and brand storytelling.
* Proven success in launching innovative, high-impact marketing campaigns that drive engagement.
* A portfolio showcasing diverse marketing initiatives and strong storytelling capabilities.

Skills & Qualities:

* Exceptional storytelling skills, with the ability to translate complex ideas into compelling narratives.
* Expertise in integrating PR, content marketing, events, and digital experiences into cohesive brand campaigns.
* Strong leadership and collaboration skills, with experience managing cross-functional teams.
* Ability to balance creative vision with strategic execution, ensuring campaigns align with business objectives.
* Adaptability in a fast-paced environment, with a growth mindset and willingness to experiment.

Salt is acting as an Employment Agency in relation to this vacancy.