Digital Campaign Manager

Our client is looking for a seasoned Digital Campaign Manager where you will be responsible for planning, executing, and optimizing our digital marketing campaigns.

Duties and Responsibilities:

* Develop and implement comprehensive digital marketing campaigns for dotcom and ecommerce platforms.

* Collaborate with cross-functional teams to create campaign strategies, messaging, and content that align with business objectives.

* Manage the day-to-day execution of campaigns, including performance tracking.

* Conduct thorough keyword research, competitor analysis, and audience segmentation to optimize campaign targeting.

* Create compelling ad copy and creative assets that resonate with the target audience.

* Monitor campaign performance, analyze data, and make data-driven recommendations for improvements.

* A/B test ad creatives, landing pages, and other campaign elements to optimize conversion rates.

* Stay up-to-date with industry trends, algorithm changes, and emerging digital marketing technologies.

* Prepare and present regular reports on campaign performance to stakeholders.

* Manage relationships with external vendors and partners as needed.

Requirements/Qualifications:

* 3+ years in digital marketing and campaign management.

* CMS experience (Adobe Experience Manager, WordPress, etc.)

* Strong analytical skills and experience with data analysis tools (e.g., Google Analytics).

* Excellent communication and interpersonal skills.

* Creative thinking and problem-solving abilities.

* Detail-oriented with the ability to manage multiple projects simultaneously.

* Strong organizational and project management skills

Salt is acting as an Employment Agency in relation to this vacancy.