Acquisition Lead – Growth

Are you a data-driven growth marketer passionate about scaling user acquisition? Do you thrive in a fast-paced, high-growth environment where innovation meets impact? If so, my client wants YOU to lead their acquisition strategy.

As the Acquisition Lead – Growth, you’ll be at the forefront of driving customer acquisition, optimizing performance marketing, and supercharging the referral program. You’ll work with a world-class team, leveraging the latest digital marketing strategies to fuel the next growth phase

Key Responsibilities:

• Performance Marketing (60%) Develop, manage, and optimize paid social campaigns across key platforms (Meta, TikTok, and YouTube)
• Analyze campaign performance metrics and implement strategies to maximize ROI /Payback and reduce CAC.
• Collaborate with the creative / design team to test and iterate different ad creatives /messaging
• Referral Program Optimization (30%) Design and implement strategies to grow and optimize the referral program for maximum impact.
• Analyze referral data to identify trends and opportunities to enhance participation and conversion.
• Collaborate with product and CRM teams to create a seamless referral experience for users.
• SEO Management (10%) Drive organic growth by developing and executing an effective SEO strategy, including content creation and technical SEO improvements.
• Conduct keyword research, monitor rankings, and optimize site structure for search engines.
• Work with content creators to produce high-value, SEO-friendly educational content for retail investors.
• Data Analysis and Reporting: Monitor key metrics (CAC, LTV, Payback) and pivot where necessary
• Build regular reports on acquisition performance and identify key areas for improvement.
• Cross-Functional Collaboration:Partner with product, design, and tech teams to align acquisition strategies with broader business goals.

About you:

• Proven ability to develop and execute performance marketing strategies that drive scalable user acquisition while optimizing ROI / Payback and reducing CAC on Meta /TikTok & Youtube
• Hands-on experience with campaign management, A/B testing, and analytics tools such as Google Ads Manager, Meta Business Suite, or TikTok Ads Manager, including proficiency in bid strategy optimization and audience segmentation
• Hands-on experience in budget allocation, real-time performance monitoring, and campaign iteration to achieve growth targets
• Skilled in designing, implementing, and optimizing referral programs to drive viral growth, leveraging data insights to enhance participation, conversion rates, and overall program effectiveness
• Knowledge of on-page and off-page SEO techniques, including keyword research, technical optimization, and link-building strategies
• Ideally you will have experience working in fintech, particularly within retail investing or similar financial services sectors

Salt is acting as an Employment Agency in relation to this vacancy.