Marketing Director

Company: Leading Property Developer

Role Overview

We are seeking a dynamic and strategic Marketing Director to lead the development and execution of the marketing strategy for a major developer. This role is pivotal in positioning the brand, driving high-impact campaigns, and ensuring consistent visibility across local and international markets. The ideal candidate will blend creative leadership with commercial acumen to deliver measurable brand equity and lead-generation success.

Key Responsibilities

Marketing Strategy & Execution:

• Develop and implement an integrated marketing strategy encompassing digital, brand, PR, advertising, and promotional initiatives to support business growth and brand positioning.
• Create and manage the annual marketing budget, with clear action plans, KPIs/KPMs, and ROI tracking.
• Strengthen the brand equity in the marketplace while maintaining consistency in brand promise and messaging across all platforms.

Lead Generation & Campaigns:

• Drive high-performing, multi-channel marketing campaigns that generate qualified leads and enhance online brand visibility and reputation.
• Build and execute a comprehensive events and promotional calendar to support project launches and corporate milestones.
• Oversee the planning and delivery of ATL/BTL campaigns, including digital, TVCs, video content, exhibitions, and experiential activations.
• Collaborate with agencies, media buyers, and service providers-setting performance expectations and ensuring alignment with brand standards.
• Establish a strategic partnership and affiliate marketing framework to broaden brand reach and impact.

Digital & Social Media Strategy:

• Lead the development and execution of a strong digital and social media strategy to boost online engagement, website traffic, and customer acquisition.
• Ensure alignment with brand objectives while embracing innovation in digital channels, influencer collaborations, and data-driven campaign optimization.

Market Research & Intelligence:

• Oversee market research, competitive analysis, and pricing intelligence to inform development strategy and portfolio decisions.
• Support CRM integration and usage to ensure alignment with marketing needs and customer insight tracking.
• Lead post-engagement interviews and customer feedback initiatives to identify trends and recommend improvements.
• Identify emerging markets and growth opportunities, aligning promotional strategies accordingly.

About You

Experience:

• 14+ years in marketing, with a minimum of 3 years in a senior leadership role.
• At least 6 years of managerial experience, preferably within the real estate or global brand sector

Expertise & Skills:

• Energetic and strategic marketing leader with strong creative vision and business orientation.
• Proven success in brand development, product launches, and lead generation campaigns.
• Skilled in traditional and digital marketing, media planning, and agency management.
• Ideally knowledge of the Abu Dhabi real estate market and regulatory landscape.
• Excellent analytical, negotiation, and problem-solving skills.
• Exceptional communication, presentation, and stakeholder engagement abilities.

Salt is acting as an Employment Agency in relation to this vacancy.