VP Demand Generation

Location: United States (Remote or Hybrid)
Industry: B2B SaaS / Construction Tech / Enterprise Software
Employment Type: Full-Time | Executive Level
Compensation: Competitive executive package

About the Role

We are partnering with a high-growth global technology company within the AECO (Architecture, Engineering, Construction, and Operations) sector to hire a Vice President of Global Demand Generation. This senior-level marketing leader will drive the company’s global demand strategy-developing and executing programs that generate pipeline, acquire new customers, and accelerate expansion within existing accounts.

This is a highly strategic and operationally focused role, reporting directly to the Chief Marketing Officer. It requires deep experience in digital marketing, field marketing, revenue generation, and cross-functional leadership.

Key Responsibilities

• Lead, mentor, and scale a high-performing global demand generation team focused on net-new pipeline growth, cross-sell/upsell, and retention.

• Own the global pipeline target; develop and implement multi-channel campaigns to drive awareness, engagement, and conversions.

• Manage key digital channels, including paid search, paid social, SEO, email, content syndication, webinars, and virtual events.

• Develop and execute field marketing strategies tailored to regional business goals in close collaboration with sales leadership.

• Oversee execution of global events strategy to increase brand visibility, deepen customer loyalty, and generate leads.

• Build and implement a scalable Account-Based Marketing (ABM) framework aligned to sales goals and high-value target accounts.

• Partner with channel/partner marketing teams to drive joint pipeline generation efforts.

• Implement a culture of experimentation and optimization across all marketing programs to improve ROI.

• Foster strong alignment between marketing, sales, and GTM functions to accelerate pipeline velocity.

• Collaborate cross-functionally with brand, product, and content teams to ensure consistency and market relevance.

• Monitor campaign performance using data analytics and optimize based on insights.

Candidate Profile & Requirements

• 15+ years of experience in enterprise B2B SaaS or technology environments, ideally with a global scope.

• Proven success leading demand generation at scale, with ownership of global pipeline goals and direct impact on revenue.

• Experience across a wide range of channels, including digital, ABM, events, and field marketing.

• Deep understanding of go-to-market strategy, sales alignment, and marketing performance metrics.

• Highly analytical, with strong fluency in tools like Excel/Google Sheets, and experience in budgeting, forecasting, and OKR tracking.

• Exceptional stakeholder management and cross-functional collaboration skills.

• Experience in high-growth, fast-paced environments with a bias for action and results.

• Excellent communication, presentation, and leadership skills.

• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.

Why This Opportunity?

• Join a mission-driven, industry-leading global tech company undergoing significant growth.

• Make a tangible impact on global revenue performance and marketing strategy.

• Work closely with executive leadership and collaborate with teams across North America, EMEA, and APAC.

• Flexible remote/hybrid work options, competitive compensation, and a performance-oriented culture.

Salt is acting as an Employment Agency in relation to this vacancy.