SEM Analyst

Salt is partnering with THE real estate marketplace to hire an SEM Analyst. This is a PERM, full-time role, ideally based out of Austin, TX. This role will be responsible for executing and optimizing paid search programs; you will sit within the in-house SEM team; this role is a 50/50 split between data analyst and marketing manager.

You will combine your skills as a search marketer, performance optimizer, and channel leader to align paid search performance in a high-visibility position with scope for creativity and self-development.

Your responsibilities:

• Help develop business strategy and implement tactical channel plans for emerging lines of businesses; informing and iterating with product and business teams to extract maximum value from the SEM program
• Use SQL to write and queries that pull data from multiple sources
• Practical use of Python and/or R to develop projections and forecasts
• Build Tableau dashboards to illustrate and articulate performance trends
• Translate campaign objectives into paid search programs including defining and building target audiences
• Partner with stakeholders to understand business goals to adapt strategy & go-to-market execution
• Develop media plans, audience journeys, and briefing documents to inform agencies and internal stakeholders
• Analyze KPIs and optimize and improve performance to achieve demand generation goals
• Document insights to improve lead conversion, investment mix and program ROAS and ROI
• Work with Data Science on test and measurement plan, including continuous multivariate testing

Your profile:

• Bachelor’s degree in a quantitative field and 3+ years of hands-on experience managing paid search in-house or at a performance agency
• Practical use of data science based analyses (incl. programming languages Python and R)
• Intermediate SQL skills – ability to write queries that pull data from multiple sources
• Deep familiarity with all digital marketing metrics including CPA, CPC, CPM and ROAS
• Experience using and optimizing paid search campaigns using Google Adwords, SA360, and/or Adobe Marketing Cloud
• Experience with PM tools (i.e. Atlassian, Zendesk, Asana, Trello, and/or Github)
• Experience with web analytics software (i.e. Adobe Analytics or Google Analytics)
• Excel skills w/ experience building complex spreadsheets, with pivot tables, multi-function formulas and elaborate graphs

Salt is acting as an Employment Agency in relation to this vacancy.