Brand Manager

Salary: R 45 000,00 – R 55 000,00 CTC per month (depending on experience).

Location: Cape Town (Hybrid – 3 x per week in-office).

Overview:

Hungry for a new challenge in brand leadership? A leading name in the restaurant industry is on the lookout for a strategic Brand Manager to help steer the next phase of its growth. This isn’t just about maintaining a brand – it’s about evolving it. We’re looking for someone who understands what makes consumers tick, thrives on originality, and knows how to build genuine brand love in a fast-paced, ever-changing market.

In this role, you’ll shape campaign strategy, elevate digital presence, and lead initiatives that drive both engagement and revenue. You’ll be joining a passionate team that believes food is an experience and great marketing brings that experience to life.

If you’re a storyteller with a sharp commercial edge, and you’re ready to make an impact in the food and hospitality space, this is your moment to lead from the front.

Duties and Responsibilities

• Brand, PR & Reputation Strategy: Skilled in shaping and executing reputation-building strategies rooted in social, economic, and consumer behavior insights.
• Creative Leadership: Adept at guiding the creative process to ensure brand identity remains consistent, compelling, and in step with current trends.
• Integrated Traditional Marketing: Well-versed in leveraging traditional media platforms; TV, radio, and out-of-home as part of cohesive, cross-channel campaigns.
• Media Planning & Agency Collaboration: Confident in working with media agencies to refine strategy, maximize reach, and drive campaign impact through smart media buys.
• Insight-Led Marketing: Utilizes data, trends, and behavioral analytics to support sharp, evidence-based marketing decisions.
• End-to-End Project Oversight: Demonstrates strong organizational skills to lead projects from brief to delivery, meeting timelines and performance metrics.
• Campaign Management & Optimization: Experienced in executing full-cycle marketing campaigns, with ongoing analysis and refinement for top-tier results.
• Digital Growth Marketing: Proficient in online marketing techniques to drive engagement, boost conversions, and deliver strong ROI across digital platforms.
• Marketing Budget Control: Brings financial discipline to campaign planning, with expertise in budget setting, forecasting, and managing spend effectively.
• Youth & Kids Market Expertise: Deep understanding of younger demographics, with proven success in crafting campaigns that connect with kids and youth audiences.

Requirements:

• Relevant tertiary qualification
• 4-5 years of experience in branding, marketing, or related fields
• Proven expertise in digital marketing strategies and traditional marketing channels

Please note: Due to the high volume of applications, only candidates selected for further consideration will be contacted. If you do not hear from us within a week, please consider your application unsuccessful on this occasion. We value your interest in the role and wish you the best of luck in your job search.

Salt is acting as an Employment Agency in relation to this vacancy.