Marketing Automation Specialist

Salary: R 470 000,00 – R 550 000,00 CTC per year (depending on experience)

Location: Cape Town (onsite)

Overview:

Join a respected, future-focused and well-loved brand with a strong international footprint. As part of their high-performing marketing division, they’re looking for a Deployment Specialist to help elevate campaign execution across Salesforce Marketing Cloud (SFMC).

This is a hands-on technical role, perfect for someone who thrives in a detail-oriented environment and has a strong command of email marketing best practices, automation, data segmentation, and personalised content creation. You’ll collaborate closely with cross-functional teams to ensure the timely and flawless deployment of digital campaigns.

Please note: This is a Salesforce Marketing Cloud execution role, not a strategy or planning role. Experience with SFMC tools (Email Studio, Content Builder, Automations, etc.), personalisation scripting (AMPscript), Litmus testing, and complex data extensions is essential.

Duties and Responsibilities:

• Manage and execute email campaign deployments using Salesforce Marketing Cloud
• Create and manage subscriber data, segments, queries, and data extensions
• Configure, schedule, and test proof deployments and live sends using Litmus or similar tools
• Leverage Salesforce tools and scripting languages (e.g., AMPscript) for personalisation and dynamic content
• Conduct rigorous QA checks to ensure rendering, deliverability, tracking, and functionality
• Monitor campaign delivery and performance, reporting on key analytics and post-deployment tracking
• Collaborate with internal teams to align campaigns with business needs
• Recommend and implement improvements to campaign processes, deployment workflows, and audience targeting
• Build and maintain relational data models and complex automations
• Compile and analyse performance data and provide insights to improve future campaigns

Requirements:

• Relevant tertiaty qualification
• 4+ years’ experience in a similar role with hands-on Salesforce Marketing Cloud experience
• Proficient in email campaign deployment, dynamic content creation, and personalisation scripting (AMPscript)
• Strong understanding of HTML, CSS, and email design best practices
• Strong working knowledge of SQL for audience segmentation, data extraction, and building queries within Salesforce Marketing Cloud
• Experience with email QA, testing tools (e.g., Litmus), and deliverability optimisation

Please note: Due to the high volume of applications, only candidates selected for interview will be contacted. If you don’t hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.