Digital Marketing Automation Specialist

Digital Marketing Automation Executive (6 Month Contract)

Role context:

I am looking for an experienced Marketing Automation Executive ideally with experience with email marketing to join the Marketing & Digital team. Knowledge of Salesforce Marketing Cloud is advantageous.

This role is key to the delivery of customer journeys, focused on digital 1-2-1 communication for B2B and B2C engagement. It includes journey design and configuration, audience segmentation and data interrogation and the application of digital marketing practices.

You should be someone who’s passionate about marketing and providing a first-class customer experience that can engage our customers and prospects, drives revenue and builds brand loyalty. You must possess a strong understanding of email marketing principles, triggered campaigns, email testing and performance optimisation.

Key responsibilities and duties

Role and responsibilities

* Plan, build and execute omni-channel communications, campaigns, nurture and retention programs in a flexible and timely manner

* Solid knowledge of email marketing best practices and compliance

* Manage set-up and configuration of data-driven campaigns ensuring deliver-ability

* Provide a problem solving, creative and ‘point of escalation support

* Working with stakeholders to create and implement test strategies, including A/B multi-variant testing that maximise conversions

* Solid technical skills and expertise with HTML and CSS optimized for email deployment

* Oversee campaigns from creation to analysis and reporting

* Must thrive in a fast-paced, iterative, deadline-driven environment

* Provide reporting and analysis on campaign performance

* Understand workflow processes and systems within a marketing/sales cycle

* Excellent communication skills – written, verbal and presentation

* Working closely with IT, Regional and Global teams

Knowledge in:

* Salesforce Marketing Cloud advantageous

* Tracking: UTM strategy, tagging

* Audience and segmentation development for personalization and targeting

* Database enrichment and management

Salt is acting as an Employment Business in relation to this vacancy.