Marketing Lead

Salary: R 700 000,00 to R 950 000,00 per annum (depending on experience)

Location: Fully Remote

Overview:

A well-funded, fast-growing tech startup is building proprietary AI-powered marketing technology that’s set to redefine how modern brands connect with consumers. With serious backing from some of the most respected minds in the global tech space, this is a rare opportunity to help shape a solution that’s smart, scalable, and poised to change the game for good (and this is not hyperbole).

They’re hiring a Performance Marketing Lead; a strategic, hands-on expert in paid media to drive the go-to-market strategy and help shape the platform from the ground up. It’s exciting, hands-on, and offers a once-in-a-lifetime chance to be part of something truly special.

Duties and Responsibilities:

• Lead performance marketing strategy across paid media channels including Google, SEM, display, and social.
• Act as the internal subject matter expert on growth marketing, using hands-on experience to influence product features and platform capabilities.
• Collaborate with clients and internal teams to define and optimize audience targeting, conversion flows, and campaign execution.
• Partner with founders and product leaders to refine and roll out a bold go-to-market strategy.
• Develop sales and brand materials such as pitch decks, one-pagers, and website content.
• Report on performance, provide actionable insights on digital consumer behavior, and continuously improve campaign results.
• Work cross-functionally with product, engineering, and sales to integrate marketing best practices into every aspect of the business.

Requirements:

• 5 -10 years of experience in performance marketing, growth, or digital media, ideally in direct-to-consumer (D2C) or B2C environments.
• Proven track record with paid media channels, particularly Google Ads, SEM, and programmatic/display campaigns.
• Strong grasp of marketing tech stacks, including CDPs, CRMs, and attribution tools.
• Strategic mindset with the ability to dive into tactical execution as needed.
• Clear, compelling communicator – especially when explaining technical ideas to commercial teams or clients.
• Bonus: Experience with AI-driven marketing tools or a hybrid background in analytics and creative strategy

  Please note: Due to the high volume of applications, only candidates selected for further consideration will be contacted. If you do not hear from us within a week, please consider your application unsuccessful on this occasion. We value your interest in the role and wish you the best of luck in your job search.

Salt is acting as an Employment Agency in relation to this vacancy.