Outreach Specialist

Overview:

One of the world’s leading independent digital and acquisition media agencies is in search of an Outreach Specialist with a passion for sports to join their team. The ideal candidate will possess excellent communication skills, an understanding of off-page SEO strategies and working with the media. Demonstrating previous experience in implementing successful outreach strategies and campaigns within the iGaming vertical is crucial. Preferably, candidates present understanding of the competitive landscape and have the ability to identify potential new partnership opportunities. It is advantageous for candidates to have experience in digital PR and press release distribution.

Nice to know: The company has offices in London, NYC, San Francisco, Cape Town and Johannesburg.

Responsibilities:

• Develop and execute innovative iGaming outreach campaigns, leveraging tools like Ahrefs, SEMrush, Roxhillmedia.
• Build and maintain relationships with relevant US publishers and media.
• Acquire quality, relevant backlinks.
• Utilise Excel/Google Sheets for high-level data analysis when vetting domains.
• Provide informative and insightful reports on the effectiveness of campaigns to the Head of Department.
• Build and maintain a solid list of contacts.
• Suggest and ideate content topic ideas around US sporting events, casinos and more.
• Syndicate and distribute content to publishers.
• Manage and maintain your project management profile.
• Contribute to decks and presentations, showcasing campaign insights and recommendations.
• Keep up to date with the latest SEO news, algorithmic updates and trends

Requirements:

• Proven experience in outreach
• Proven experience in iGaming / Sports betting
• Proven expereince in off-page SEO
• University Degree or equivalent qualification
• Proficiency in tools such as Ahrefs, SEMrush and advanced capabilities in data analysis.
• Hands-on experience working with publishers, bloggers, influencers and the media.
• Analytical skills using Excel / Google Sheets
• Analytical Thinker: Navigate data complexities to assist with campaigns.
• Detail-Driven: Ensure precise campaign execution and reporting accuracy.

Salt is acting as an Employment Agency in relation to this vacancy.