Marketing Analytics Lead

We are currently working with one of NSW’s most prestigious higher tertiary education institutions to find a Marketing Analytics lead to develop and implement the digital insights and analytics strategy to inform and develop customer engagement

This Marketing Analytics role is a 5-month contract, joining a highly supportive working environment, which will allow for autonomy and cross-collaboration with a great team.

What will you be doing?

• Develop and implement a digital analytics strategy that provides Marketing and Communications with reporting on the effectiveness and engagement of content on the University’s web platform from key audience segments.
• Lead the development and implementation of the customer data platform and identify new opportunities to leverage the technology.
• Provide leadership and subject matter expertise across Marketing and Communications (and its stakeholders) in the use of digital analytics and the Adobe platform to inform strategy and decision-making.
• Lead the design, development, and implementation of standardised Analytics dashboards for product owners to inform decisions around audience behaviours and opportunities to optimise and personalise experiences.
• Provide expert advice, high-level insights, and make recommendations based on analytics data to personalise experiences on the most trafficked sites.
• Design, plan and implement campaign performance measurement systems including but not limited to cross-channel tracking. Provide specialist feedback, leadership, and guidance to stakeholders based on expert analysis of the performance measurement outcomes.
• Work with media agencies on campaigns to identify opportunities to integrate data and analytics. Design and implement new processes and procedures to address these opportunities.
• Lead the implementation of Adobe Analytics tagging on websites, mobile sites, and apps, including ad hoc projects and code iterations
• Provide leadership, guidance, and support to a community of Adobe Analytics users across the Marketing and Communications division

What you’ll bring:

• Strong experience in marketing technology platforms, e.g. Adobe Analytics/Google Analytics, CDPs, etc.
• Strong experience utilising analytics platforms and developing insights to drive revenue and/or enhance performance in a large and complex organisation
• Extensive experience with digital media performance and attribution analysis
• Extensive experience in digital analytics including platform configuration and tag management Excellent understanding of the digital landscape and how the various performance channels fit within the digital ecosystem
• Extensive experience project managing multiple work streams, or leading large complex projects and ability to work according to strict deadlines and manage competing demands.
• Knowledge of Adobe Analytics, Adobe Experience Manager and Adobe Target.
• Excellent presentation skills, including the ability to distil complex data analysis and insights into compelling and actionable presentations and reports.
• Experience working in higher education would be highly beneficial.

This is a:

• Contract role until December 2024 with potential to extend.
• Paying $700 per day + super.
• Ideally looking for a candidate who can start ASAP.

Marketing Analytics Lead Job in Sydney – Apply now!

If you are interested in this role or know someone who may be, please apply or reach out to me directly for a confidential chat!

Email: ehegarty@welovesalt.com

Alternatively, you can also reach out to me to explore other marketing roles in Australia.

We’re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.

Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.