Retail Marketing Manager

On the hunt for a Retail Marketing Manager to lead the planning and implementation for a successful start-up making tracks in the health & fitness industry. Creating their go-to-market strategy across all offline retail channels.

What does this involve?

• Develop and implement the retail marketing and activation calendar, including the planning of retail objectives, strategies, promotional programs and ensure effective execution.
• Create visual merchandising briefs and store communications.·
• Build packaging briefs for the design department – developing packaging from concept right through to launch.
• Build retail marketing social media strategy and work with agency to execute and drive foot traffic into store.
• Work collaboratively with key retail partners and the Sales team to develop coop media and support plans.
• Project manage all retail events as per brand guidelines. Manage special event budget to ensure ROI and targets are met..
• Build annual and quarterly CRM campaign calendar.
• Work with Brand Content & Campaign Manager to align on product launch communication plans.

Who are you?

• You think “shopper” first in everything.
• You’re results-oriented, with strong analytical/quantitative skills.
• You have Extensive understanding of retail environment and ideally, experience in working with grocery/food retailers (Woolworth’s, Coles, Independents).
• Digital marketing experience, with an understanding of geo-targeted campaigns, is another bonus.
• FMCG visual merchandising experience highly regarded.
• Be a strong negotiator and problem solver, having an excellent eye for detail – with the ability to influence a broad range of people at all levels.

You will be in a fast-paced environment where they are on the uphill run. You’ll be challenged on the daily & given the creative freedom to really drive & impact change. These guys have been a success from day dot, and it’s only the beginning.

So, you need to be smart, hungry and humble and enjoy the fast-paced nature of a start-up business.

Salt is acting as an Employment Agency in relation to this vacancy.