Senior Lifecycle Marketing Manager

Our client is an award-winning global tech eCommerce giant that offers their SAAS martech & fintech solutions across 150+ regions, marketed at SME companies.

They are offering the opportunity for someone to run retention and lifecycle campaigns, helping enhance customer engagement and drive product activation across the Australian market. As the Senior Lifecycle Marketing Manager, you’ll lead end-to-end marketing efforts, manage a team, draw on behavioral insights and manage multi-channel strategies to retain users throughout the customer journey.

• Join this fast-paced environment filled with highly talented team members who are all fueled by the passion to succeed.
• 12-month contract with the potential to extend, offering paid public holidays and wellness days off throughout the year and a hybrid working model – 2 days per week in the office.
• A fun, high-energy social culture, where everyone collaborates to ensure joint outcomes are achieved. Diversity, equity, and giving back to the community are embraced here.

What Will This Role Involve:

• Campaign Leadership: Design and execute lifecycle campaigns, including onboarding, post-purchase journeys, and product engagement initiatives.
• Retention Strategies: Plan campaigns to drive product activation and ongoing use, with a focus on reducing churn.
• Customer Insights: Identify at-risk customers and develop personalized retention tactics.
• Educational Content: Create webinars, articles, and videos to inform and engage customers about key product features.
• Collaboration: Work with teams like Events, Expansion, and Community to deepen customer relationships.
• Reporting: Track performance, forecast customer attrition, and report on active use trends.

What Will You Bring:

• Collaborative Approach: Proven ability to work cross-functionally and build strong relationships across teams.
• Project Management Skills: Highly organized with a knack for meeting deadlines.
• Communication: Excellent written and verbal skills, with the ability to translate complex insights into compelling content.
• Data-Driven Decision Making: Strong understanding of customer data, both behavioral and attitudinal.
• Fast-Paced Environment: Thrives in a dynamic, agile workplace.

How To Apply

If you are interested in this position, please click the appropriate link. If you are unsure of whether to apply yet, for a confidential discussion, please contact Andrew Saltos on 0417 872 796.

To explore other Marketing roles in Australia, kindly get in touch with our team.

We’re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.

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