Senior Marketing Manager, Customer Lifecycle & Retention

Our client is a multi-award-winning global tech enterprise that offers its SAAS martech and fintech solutions to over 100+ million customers across 150+ international regions and growing.

Coming from a B2B background, you will be supporting the development and execution of content and campaigns that nurture and retain SMB customers across the APAC region.

Benefits

• Fortune’s “100 Best Companies To Work For” and Fortune World’s “Most Admired Software Companies” lists
• Join this fast-paced environment where innovative ideas are welcomed and embraced. No red tape placed upon you here – challenge the status quo!
• Paid public holidays and wellness recharge days off throughout the year
• Hybrid working model – 2 days per week in the office with sweeping views of the harbour
• A fun, high-energy social culture, where everyone collaborates to ensure joint outcomes are achieved. Diversity, equity, and giving back to the community are embraced here.
• Exposure to cutting-edge tools and technologies like AI and machine learning to create impactful marketing strategies.

Key Responsibilities

• Lead retention strategies to drive active use, feature adoption, and reduce churn across APAC markets.
• Develop quarterly growth plans, set retention targets, and collaborate cross-functionally to achieve KPIs.
• Create multi-channel marketing plans using data insights, customer research, and rapid experimentation.
• Leverage AI and machine learning to deliver personalized messaging and improve the customer lifecycle experience.
• Analyze lifecycle campaigns to optimize performance and improve engagement, conversions, and retention rates.

Skills & Experience

• 10-12 years in customer marketing, preferably lifecycle marketing, with a strong customer-first mindset.
• Proven track record of delivering results through data-driven strategies and innovative problem-solving.
• Expertise in marketing automation tools such as Eloqua and crafting relatable, benefit-driven messaging.
• Strong collaboration and influence skills, with experience working in matrix environments.

Application Process

Please click the appropriate link if you are interested in the role. If you are unsure of whether to apply yet, for a confidential discussion, please contact Andrew Saltos on 0417 872 796. To explore other marketing roles in Sydney, kindly reach out to us.

We’re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.