Digital Sales Optimisation Consultant

We are seeking a results-driven Digital Sales Optimisation Consultant to enhance product sales performance through best-in-class digital sales experiences. In this role, you will analyse, strategise, and execute initiatives that optimise the digital sales funnel and drive growth across our digital channels.

Key Responsibilities:

• Optimise digital sales performance by enhancing user experiences across digital channels.
• Lead analysis, strategy, and execution across the product portfolio, focusing on sales funnel management, journey optimisation, and content effectiveness.
• Generate valuable insights into product journey and funnel performance to identify high-value opportunities and drive conversion improvements.
• Act as a subject matter expert for digital sales conversion strategies within Deposits, Home Ownership, or Consumer Finance.
• Support the development and execution of a digital sales roadmap, prioritising initiatives that boost conversion and revenue growth.
• Develop strategic recommendations backed by data and insights for senior stakeholders to inform business decisions.
• Utilise analytics tools such as Adobe Analytics, Power BI, Contentsquare, and BrightEdge to measure and optimise the digital sales funnel.
• Track and report on the effectiveness of digital sales initiatives, assessing their impact on channel and funnel performance.

Skills & Experience:

• Expertise in Adobe Analytics (or similar) with the ability to design and build insightful dashboards for root cause analysis.
• Strong capability in translating complex data into actionable insights and effectively communicating findings to senior stakeholders.
• Proven experience in performing in-depth funnel performance analysis, identifying trends and variances, and recommending strategic solutions to optimise sales performance.
• Solid understanding of SEO, digital marketing, optimisation techniques (including A/B testing), and personalisation.
• Experience working in a Digital Sales, eCommerce, or similar function with a focus on digital sales optimisation and SEO.
• Track record of improving sales performance across the end-to-end digital sales funnel.
• Ability to articulate business strategies to achieve intended outcomes, with knowledge of Agile methodologies.
• Demonstrated success in delivering results within a large, complex business environment.
• Strong influencing skills, with the ability to collaborate across a wide stakeholder network to address user drop-off points and develop effective retention strategies.

Acknowledgement of Country

Salt respectfully acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We recognise the enduring connection that Aboriginal and Torres Strait Islander peoples have to the lands, waters, and skies.

We pay our respects to all First Nations Australians and their Elders past and present.

We’re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.

Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.