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CRM & Email
Inbound Marketing Manager – HubSpot – £60,000
£50,000 – £60,000
A global B2B brand that was founded in 2005 are looking for a Inbound Marketing Manager to join the growing HQ in Central London.
You will be responsible for the deployment of HubSpot campaigns to generate inbound marketing leads and working closely with the business development team transfer these leads into new clients.
With the HQ in London and a number of other offices around the globe, this is an exciting time to be joining the business!
Responsibilities
· Establish and manage marketing automation through HubSpot
· Develop and implement creative end to end digital marketing campaigns, covering email creation, acquisitions and web landing pages
· Map & own the customer journeys and buying cycles within HubSpot, creating campaigns and workflows that support them from contact acquisition to retention
· Manage lead gen, email reporting and the database
· Analysis of data to report back on key insights
· Work closely with BD on strategies for customer acquisition and retention.
· Manage the work of digital agency
· Recommend email marketing best practice with coding design and testing of email campaigns
· Conduct regular competitor analysis and market research
Experience
· Strong digital marketing background, with demonstrable experience in CRM management, ideally HubSpot
· Great understanding of HubSpot gained via agency or client side
· Expertise in integrated digital marketing campaign planning
· Analytical and data driven approach
· Hands on experience in email campaign delivery, set up and analytics.
· Understanding of performance marketing, conversion, and on-line customer acquisition
Job Information
Job Reference: JO-2201-250472
Salary: £50000.00 - £60000.00 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Permanent
Job Skills: campaign, CRM, Hubspot, Marketing Automation
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