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Digital Marketing Analytics Career FAQS

  • What opportunities are their for CRM marketing in the UK?

    Top-tier CRM roles remain competitive, requiring deep expertise in platforms like Salesforce, HubSpot, or Microsoft Dynamics. Demand is rising as businesses increasingly rely on CRM to drive relationship marketing, automated campaigns, and personalized customer experiences. Modern CRM roles reward those who can blend technical skill, strategy, and AI-savvy execution.

    Murrie Christie
    Salt

    Modern CRM roles reward those who can blend technical skill, strategy, and AI-savvy execution.

  • Salt’s advice for landing a role in Analytical Marketing

    What employers want:
    Analytical marketers turn data into strategy. Key skills include:

    • AI & LLM-driven insights: Use AI to analyse campaigns, forecast trends, and optimise marketing ROI.
    • Data visualisation & reporting: Translate complex metrics into clear, actionable insights.
    • Testing & experimentation: Design A/B tests and predictive models to improve performance.
    • Cross-team collaboration: Work with marketing, product, and sales to guide data-backed decisions.

    Success comes from blending analytical rigor with strategic thinking and AI fluency.

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