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Digital Marketing Analytics

Data-driven decision making is at the heart of modern marketing. From web analytics to CRM insights and marketing performance measurement, businesses need experts who can turn data into action. Work with Salt’s recruitment specialists to land your ideal role in this fast-growing, analytics-focused space.

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Digital Marketing Analytics Career FAQS

Top-tier CRM roles remain competitive, requiring deep expertise in platforms like Salesforce, HubSpot, or Microsoft Dynamics. Demand is rising as businesses increasingly rely on CRM to drive relationship marketing, automated campaigns, and personalized customer experiences. Modern CRM roles reward those who can blend technical skill, strategy, and AI-savvy execution.

Murrie Christie
Salt

Modern CRM roles reward those who can blend technical skill, strategy, and AI-savvy execution.

What employers want:
Analytical marketers turn data into strategy. Key skills include:

AI & LLM-driven insights: Use AI to analyse campaigns, forecast trends, and optimise marketing ROI.
Data visualisation & reporting: Translate complex metrics into clear, actionable insights.
Testing & experimentation: Design A/B tests and predictive models to improve performance.
Cross-team collaboration: Work with marketing, product, and sales to guide data-backed decisions.

Success comes from blending analytical rigor with strategic thinking and AI fluency.