Biddable Media & PPC Jobs

With traditional advertising in decline, digital advertising is now a fundamental way for businesses to reach potential customers. PPC (pay-per-click) advertising has a huge role to play in this, so there are more PPC jobs than ever. Work with Salt’s specialists now to find your perfect PPC role.

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Jobs: Biddable Media & PPC Jobs

Job Industry: Biddable Media & PPC Jobs

Display and Paid Social Manager - Automotive - Frankfurt - €65K plus package The Company and Role My client is a global agency and this particular role focuses on clients…

Europe

Permanent

£65000.00 - £70000.00 per annum + benefits

Job Specification: PPC/Paid Search SpecialistClient: Leading Luxury Fashion RetailerContract: 12-month Contract, £250 a day inside IR35Location: Hybrid (3 days onsite in London, 2 days remote) Position Overview:We are seeking an…

Greater London

Contract

Up to £250.00 per annum

Senior Paid Social Executive Performance Marketing Agency London (hybrid) £28,000 - £32,500 I'm looking for a Senior Paid Social Executive to join an independent challenger agency who are going head-to-head…

Greater London

Permanent

£28000.00 - £32500.00 per annum

Head of PPC Performance Marketing Agency Leeds (hybrid) £50,000 - £75,000 DOE Salt have partnered with a leading Performance Marketing Agency, to find them a Head of PPC! As part…

West Yorkshire

Permanent

£50000 - £75000 per annum + + benefits

💻 Senior PPC Executive 🛍 Digital Agency - Fashion / Health & Beauty / Home 📍 Manchester or Sheffield (hybrid) 💰 £25,000 - £35,000 Salt are partnered with a well…

Greater Manchester

Permanent

£25000 - £35000 per annum + + benefits

Marketing Director - £100-120K plus fantastic package (Fully Remote)/London office Have you got first-hand experience of running effective marketing teams within the Crypto and Bitcoin space? If there answer is…

Greater London

Permanent

£90000.00 - £120000.00 per annum

Job Title: Paid Media Analyst Location: London (2 days a week in the office) Contract: Full-time, 6 months Rate: £225-£275 per day Start Date: ASAP (Interviews are happening now!) About…

Greater London

Contract

£225 - £275 per day

Paid Search Manager - Fintech - London/hybrid - c. 60K plus package/bonus The Company and Role My client is a global giant in the trading world. They are looking to…

Greater London

Permanent

£60000.00 - £70000.00 per annum + benefits

SEA Manager - Automotive - Frankfurt - €80K plus package The Company and Role My client is a global agency and this particular role focuses on clients within the automotive…

Europe

Permanent

€75000.00 - €80000.00 per annum + benefits

Performance Media Manager - Professional Services - Central London - c. £50K The Company and Role: My client, based in Central London London, is in the recruitment advertising market and…

Greater London

Permanent

£45000.00 - £50000.00 per annum + benefits

Senior Performance Marketing Manager - Munich (hybrid/remote) - Professional Services - up to €75K plus package The Company and Role My client is in the professional services space (data protection/compliance).…

Europe

Permanent

€70000.00 - €80000.00 per annum + benefits

Paid Media Senior Account Manager - Independent agency - West London - c. £40K The Company and Role: My client, based in West London, is an independent agency in an…

Greater London

Permanent

£35000.00 - £40000.00 per annum + benefits

What is PPC?

PPC is a form of digital advertising used to bring traffic to a website. Advertisers bid for adverts to appear on search engine pages when certain keywords are typed in, on sites with relevant content, or on targeted users’ social media feeds. This makes PPC a form of Biddable Media. Advertisers are only charged when someone actually clicks on their advert, however, hence the name ‘pay-per-click’.

The most common type of PPC is paid search you’ll have seen PPC ads of this type displayed at the top of Google’s search results page. These ads have no design element to them and are made to look the same as regular Google listings. That said, they can still be distinguished by the word ‘ad’ located next to the site’s URL.

Advertisers must bid to have their ads come up alongside search results and above their competitors. The winners aren’t chosen simply by the amount put forward, however. For paid search, factors like the ad quality score, the landing page and the keywords used are also taken into account.

Other forms of PPC include social media and website display advertising, which work differently from paid search. Instead of targeting individuals based on their searches, they use demographics, such as age, interests, and location to reach their target audience.

Salary information and career progression

Digital Marketing Executive£30,000 - £35,000
Senior PPC Executive£35,000 - £38,000
Performance Marketing Manager£50,000
Account Director£50,000
Head of PPC£80,000 - £90,000

Opportunity

With more and more companies cottoning on the advantages of digital advertising, such as being able to more effectively target their audience, easily measure results and save on advertising costs, it has come into its own in recent years. In fact, spending on digital advertising is expected to overtake traditional advertising by 2021. As part of this, businesses increasingly rely upon PPC, which means there are more opportunities than ever for PPC specialists.

Recent changes in the sector

Competition has increased dramatically in recent years, as more and more businesses enter the PPC sector seeking to bid on certain keywords, brand names and pages. Whilst this has inevitably caused prices to rise, it has simultaneously led to the creation of many new PPC networks and caused existing networks to evolve at a rapid rate.

For example, Amazon has recently launched programmatic advancements like display and video ads to bring it closer to Google Ads and other leading PPC networks. There is, therefore, more scope than ever for businesses to use PPC advertising, which in turn leads to even more opportunities within the industry.

Future Prospects

With the aforementioned rise in digital advertising spending, it’s no surprise that the future prospects for those in the PPC industry are encouraging. Considering that PPC can bring about huge ROI for businesses, PPC experts will continue to be in high demand. Whilst many tasks (such as ad testing and bid adjustments) have now become automated, this has by no means rendered PPC specialists obsolete. Instead, it has actually enabled them to focus more on other responsibilities, such as strategy.

  • Salt’s advice for getting a PPC job

    Employers’ requirements

    To thrive in a PPC role, you need to have an array of capabilities. One of these is being a great researcher, as you’ll be tasked with researching your client, their target audience and competitors, as well as conducting keyword research. Being an excellent communicator is also a must, as you’ll have to write in a clear and concise manner for both adverts and client reports, as well as verbally pitch ideas to clients and explain PPC concepts to colleagues in layman’s terms. Additionally, you need to be analytical, have the ability to think creatively, and be able to formulate innovative marketing strategies.

    CV requirements

    Experience using Google Ads, Google Analytics and Google Search Console would be highly advantageous for a prospective candidate, although experience with other PPC networks would still likely go a long way. You should also be adept at maximising ROI from a budget, analysing keywords and using Excel.

    Including stats from previous roles will help you appeal to an employer, as ultimately PPC is all about achieving maximum ROI by improving traffic. Figures you should think about including are: budget size and spend, traffic generated and ROI achieved on specific projects.

    Interview preparation

    There are a number of ways you can prepare for a PPC job interview. A great place to start is researching the company you’re interviewing with and getting to grips with their PPC strategy. You should give your own view on their strategy and what you’d do to improve on it. This will show them how you think and how you can be an asset to them.

    Secondly, you should prepare a report of a PPC project you have previously undertaken. This will show your prospective employers exactly how you’ve previously succeeded. You could even go a step further and explain how this (and other successes) can help you in this new role too.

    It is also important that you are up to date with all the latest industry changes and can provide commentary on notable campaigns. Finally, make sure you revise the most important PPC concepts, as although you may have extensive PPC knowledge, it’s good to go over the basics.

    Educational requirements

    Whilst there is no specific type of degree required, a masters or bachelors degree in business studies could be advantageous. That said, PPC professionals come from a range of different backgrounds, and what’s most important is that candidates have PPC experience of some description. This could be a PPC or marketing internship or some other form of relevant work experience. Whilst a degree lays the groundwork for a lot of required skills, like organisation and writing, PPC experience is definitely more important. Many roles now also require candidates to be Google AdWords and/or Analytic certified. While almost all marketers are using AdWords and Analytics, only a small minority enrol on Google’s certification programmes. Doing so will undoubtedly set you apart from the crowd.

Top Tip

"If you’re looking for more ownership of the paid media activity (from an end-to-end perspective), then it’s time to move client side."

— Charlie Curlewis, Associate Director

Speak with Charlie Curlewis about Biddable Media & PPC Jobs

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Senior Display Manager - automotive - Frankfurt - c. €65K

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