Marketing & Communications

Salary information and career progression

Salt is a specialist PR and Communications recruiter, benefiting from our impressive client and candidate network spanning the UK, EU, and global markets. We serve all industries and levels, offering permanent and interim placements.

Latest career advice and trends in

The PR and communication landscape in the UK has undergone many transformations which most recently has resulted in a heightened demand for efficiency. There is a strong focus on specialisation. So, consider niche areas like crisis or digital communication, or develop expertise within specific industries or markets. This will not only set you apart from the competitor but also increase your value to employers, making you a sought-after candidate for top roles in the PR and communications sectors.  

Stay ahead of industry trends by continually upgrading skills and workshops, ensuring you remain competitive and well-equipped for the evolving communications landscape in the UK.

• Recent changes in PR and Communications

  Emphasis has been seen on digital communication, crisis management, employee engagement and budget optimisation. Professionals in these fields have been asked to do more with less, so from a career and skills point of view, leveraging data and digital tools to demonstrate measurable impact is crucial where smaller teams are expected to deliver the same level of results.

• Expert Career Tips from Salt Recruitment for your dream Job in PR and Communications

  The communication landscape is competitive, so it is essential to stay flexible and adaptable to not miss out on great opportunities or pay increases. Remaining open-minded and considering roles that aren’t as specific can lead to unexpected career breakthroughs 

  Remote based positions currently make up less than 10% of available roles, and in-house positions are typically less fast-paced compared to agency. Keep in mind that many brands collaborate with agencies so exploring these are alternative avenues for your career in PR and Communcations could work as an alternative route to still achieve your goals.

• What companies look for in PR and Communications candidates

  When recruiting for PR and communications roles, companies typically prioritise candidates who possess several key attributes. Firstly, looking for people who can seamlessly fit into the role and make immediate impact. Also having some relevant industry or sector experience is highly values as it demonstrates expertise. What is key is an alignment in values for the candidate and the business so we always recommended working with Salt to identify the client values in relation to your own. Lastly. Showcasing experience alongside tangible results to build a positive outlook.

• How to write the perfect CV for PR and Communication roles

  Keep it simple and easy to read, focusing on recent job titles, durations, and what you do day-to-day. Don’t forget to include end dates for each role and explain if it was a contract or interim position. Highlight your achievements—mention any impressive companies you’ve worked with or notable successes. Double-check for errors and keep it concise (no more than 4 pages). Lastly, make sure your contact details and current location are clearly listed, including a phone number for faster communication if you’re applying for urgent positions.

• Essential skills for PR and Communications

  • Strong written capability, crucial even at VP level for creating high-level content.
  • Proficiency in crisis communications is a must-have.
  • Extensive knowledge of the media landscape and excellent media contacts.