SEO & Paid Media

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SEO and Paid Media Careers FAQS

With organic and paid search still driving the majority of digital traffic, businesses rely on SEO Managers, PPC Campaign Managers, and SEM Specialists to stay competitive. The rise of AI search and evolving ad platforms make these skills even more critical.

They’ll dig into your process, technical expertise, and results. Expect to explain how you run audits, handle site migrations, manage Core Web Vitals, optimise for E-E-A-T, and adapt to algorithm updates.

Which SEO tools (e.g., Ahrefs, Semrush, Screaming Frog, GA4, GSC) do you use and why?
How do you approach technical SEO, on-page optimisation, and link acquisition?
How do you perform keyword research in an era of semantic search and zero-click results?
How have recent Google updates (Helpful Content, Core, AI Overviews) changed your approach?

Paid Media interviews are performance-driven. You’ll be asked to show how you’ve optimised CPC, ROAS, or CAC, and how you’ve scaled campaigns across Google Ads, Meta Ads, LinkedIn, TikTok, or programmatic platforms.

How do you structure and optimise campaigns for efficiency and scalability?
How do you balance brand campaigns vs. performance campaigns?
What’s your process for A/B testing ad copy and creatives?
How do you allocate and reallocate budget across channels to maximise ROI?

Beyond execution: commercial acumen, cross-channel strategy, advanced analytics (GA4, Looker Studio), automation (scripts, bid strategies), and stakeholder communication.

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SEO & Paid Media

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SEO and Paid Media Careers FAQS

Why are SEO and Paid Media roles in such high demand?

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What are common SEO interview questions today?

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What are common Paid Media interview questions?

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