Head of SEO, Fintech, London, c. £110K

Head of SEO, Fintech, London, c. £110K

We’re a global FTSE250 FinTech helping hundreds of thousands of clients trade and invest through award-winning digital platforms. We’re ambitious, fast-moving, and focused on scaling our customer base across multiple international markets.

The role

We’re hiring a Head of SEO to lead our UK organic search strategy – driving scalable customer acquisition through SEO and ASO. Reporting to the Director of Performance & Lifecycle Marketing, this is a key leadership role within the UK marketing team.

You’ll position organic search as a core growth engine, connecting technical excellence and content strategy to measurable commercial outcomes: traffic, applications, and first trades. As we pivot from derivatives toward investing and crypto, you’ll redefine our organic search approach for high-intent growth segments – while adapting to the rise of AI-driven search platforms (Google SGE, ChatGPT, Perplexity).

What you’ll do

• Lead the UK SEO & ASO strategy, focusing on high-impact acquisition keywords
• Realign SEO towards investing and crypto growth opportunities
• Optimise for emerging AI search behaviours and answer engines
• Partner with central technical teams to maintain SEO health
• Set and deliver against KPIs including share of search, organic traffic, and conversion
• Manage one direct report and SEO agencies for performance delivery
• Collaborate across Paid Media, CRM, and Brand to integrate SEO into wider marketing plans

What you’ll bring

• 5+ years’ SEO experience, including 2+ years in a leadership or growth-focused role
• Proven success driving organic growth in competitive sectors (FinTech, trading, or eCommerce)
• Strong technical and content SEO expertise; ASO experience a plus
• Commercial, data-driven mindset with a hands-on approach
• Confident communicator able to translate SEO impact into business results

Why join us?

Be part of a high-growth, globally recognised FinTech where organic search has huge untapped potential. You’ll have autonomy, visibility, and the opportunity to shape SEO as a key driver of sustainable growth.

We celebrate diversity and welcome applicants from all backgrounds.

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

*Rates depend on experience and client requirements