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The team at Salt have helped to recruit talented Content Marketers, Editors, Account Managers, Copywriters and Social Media professionals from entry-level to senior level roles across a huge range of industries.
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Job Industry: Content & Social Media Jobs
Social Media Coordinator - Sustainable Fashion Central London, 2 days a week in office £27,000 - £28,000 ***must have interest/knowledge in knit and crochet*** I have exclusively partnered with one…
My client, a leading digital agency that services key public sector customers, is on the hunt for multiple Content Designers for a major project for the next 6 months, but…
Social Media Manager - Art Gallery/NFT Studio London/Hybrid £40-£80K + Bonus I am on the lookout for an expert social media manager to join a contemporary art gallery in London.…
Influencer Marketing Manager - Corporate Comms Agency Central London - 3 days a week in office £50K-£55K Salt have partnered with a boutique corporate comms agency that specialise in changing…
Marketing Manager £45,000 - £50,000 London, Hybrid Venture Capital / Tech We're looking for a highly organised, energetic, and proactive Marketer to join our growing marketing team! Your focus will…
Salt have partnered with a well known key player in the FMCG industry as they are on the hunt for a Global Community Manager. This will be a hybrid working,…
Marketing Exec £35,000 - £40,000 London (4 days in the office 1 day WFH) Property Great opportunity to work directly with the Head of Marketing of a growing luxury property…
Salt have partnered with a multinational software company as they are on the look out for a Community Manager to join their team. This is a pivotal, 5 month role…
A well known, London based, Advertising & Media Agency are looking for a Freelance Content Creator to work with one of their clients in the beauty & skincare sector. This…
Social Commerce Manager, TikTok Silverstone, Northamptonshire - 2 days a week Mostly remote working will be considered for the right person. Salary between £60K-£90K Salt have partnered with a high…
Social Media Manager Luxe Fashion Brand East London - 2 days a week Up to £35K + bonus Bens: Staff discount, pension, and 'work from anywhere' August, flexi working hours.…
Influencer Account Exec Fashion and Beauty Comms Agency London, Flexi WFH £25-£28K Salt have partnered with a boutique comms agency, based in the heart of London, that specialises in Fashion…
As full-time roles in online Content and Social Media continue to evolve, so too does the career path for the people in those positions. A strong online presence is crucial for every brand, and the demand for good Content Writers has never been higher, and an increasing number of industries are seeking skilled Content and Social Media experts to join their teams.
The career progression for those in Content and Social Media roles is relatively straightforward. Copywriting and Content Executive positions are considered the entry-level roles, relying exclusively on the writing of content rather than the creation of strategy. From there, candidates can move into an editorial role, or executive positions within a content department. Alternatively, they could pivot into the Social Media Marketing side of things, working first as a Social Media Executive before moving into a managerial role.
Social Media Executive | £20,000 - £30,000 |
Content Executive | £25,000 - £35,000 |
Social Media Manager | £30,000 - £60,000 |
Content Manager | £40,000 - £50,000 |
Head of Content | £50,000+ |
Head of Social Media | £60,000+ |
Looking at the engagement and impression numbers of social media platforms and the amount of social shares of trending blogs, it is not surprising that Content and Social Media job opportunities are vast. The number of people who are specialists in this field is also pretty large, and as new social media platforms emerge alongside changing priorities for more established ones, evolving roles will continue to emerge.
However, despite the great number of Content and Social Media Marketers, recruiters often struggle to find candidates who are able to express the identity of their business in the right way. This ends up leading to too many jobs being available for a small pool of suitable talent.
The power of Content and Social Media is forcing almost all industries to employ experts in these fields. Many businesses see the benefits of publishing their own unique online content, whether they’re household brands or B2B companies. Most opportunities are offered by the marketing, media and sales industry, particularly by dedicated Content and Social Media Marketing agencies. However, as the sector becomes more critical, these experts will be increasingly needed in any industry.
Lately, the IT and retail sectors consistently hire many professionals working in this field. Regardless of the industry, Content and Social Media roles allow brands to engage on a personal level with customers and potential customers alike. High quality Social Media posts create a direct connection with a brand’s customer base, improving user experience and giving a company a clear edge over its competitors.
The last few years have seen brands fully understanding the power of Content and Social Media as tools to drive acquisition and engagement of customers. This had led many of them to hire Content and Social Media professionals to produce editorial content, insightful blog posts, and white papers, and ‘stop you in your tracks’ social media campaigns. Consider KFC’s savvy decision to sponsor negative posts about the quality of their french fries as an organic roll-out to their new and improved chips.
One of the biggest changes for the Content and Social Media industry is that the production and distribution of certain content pieces is no longer controllable. This is because content is mostly shared online (via social media platforms and the “dark social” likes of instant messaging services) and cannot be reviewed before it goes live to millions of people. In other words, Content and Social Media Marketers do not only have to produce interesting, newsworthy and engaging content but also have to respond to potentially bad word of mouth.
Content and Social Media experts who specialise in digital media do not have to worry about their future career opportunities as their skillset will be highly in-demand for the foreseeable future. Digital marketing is becoming the foundation for Content and Social Media marketing, so knowledge of this field is a futureproof asset.
Beyond simply writing Content and Social Media posts, however, career progression can come in the form of leading and developing Content and Social Media strategies. This involves the timely production of campaigns which come in response to public events, holidays or other trending content, and measuring any resulting ROI and web traffic which comes from these posts.
Content and Social Media Marketing jobs require a solid understanding of established and emerging social platforms, as well as the ability to tailor content to match each. Good English skills and a personable attitude can also go a long way when interacting with a brand’s user base. An understanding of SEO and video or photo editing software are also often desirable. Beyond tech savvy, savvy, industry professionals are also expected to have essential soft skills, such as an ability to solve problems, to negotiate and be a team leader.
Since there is so much competition for Content and Social Media vacancies nowadays, it is important to stand out with a well-written CV. One thing you should definitely include are links to your social media profiles or content platforms (e.g. blogs, websites), so that companies can gain an understanding of your ability to write and use the internet. Secondly, try to use industry-specific keywords, as hiring managers usually do not have the time to read through the whole CV to find relevant qualifications amongst the rest of your experience and skillset. Thirdly, add some concrete statistics around goal completions (e.g. % of engagement level increase), as it makes your work experience more relevant and credible. Lastly, include your broader digital marketing skills, as these are required for Content and Social Media Marketing.
Interviewers tend to ask qualitative and not quantitative questions when they recruit for Content and Social Media marketing jobs. The qualitative questions themselves always depend on the respective company. We conducted some research to summarise the 6 most important interview questions in this field:
For Social Media and Content Marketing jobs, a degree is not really a requirement to land a position, though marketing, journalism and humanities qualifications are often stepping stones to this career path. Employers prefer to see your portfolio (also in digital format, e.g. blog, microsite) and real-life examples of your work. Another useful step is to attend industry courses to learn about the latest trends in this ever-changing sector.
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FOR IMMEDIATE RELEASE Creating Futures that positively impact the digital economy in BrazilThe acquisition of R4S allows Salt to offer even more opportunities for digital professionals in Brazil and beyond Salt, a global leader in digital recruitment and talent, is proud to announce the acquisition of R4S, a leading recruitment provider in Brazil. This strategic More...
PARA LANÇAMENTO IMEDIATO A aquisição da R4S permite que a Salt ofereça ainda mais oportunidadespara profissionais digitais do Brasil e do exterior A Salt, líder global em recrutamento e talento digital, tem o orgulho de anunciar a aquisição da R4S, empresa líder de recrutamento no Brasil. Essa aquisição estratégica expande o alcance global da Salt More...
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New workplace wellbeing report highlights impact and role of C-suite Wellbeing at work needs to be championed and embedded into the roles of employees at every level.
Salt, ein weltweit führendes Unternehmen im Bereich Personalbeschaffung und Talentberatung, freut sich, seinen neuen Standort in Frankfurt am Main bekannt zu geben. Nach jahrelanger Erfahrung auf dem europäischen Recruiting-Markt ist Salt motiviert, seine Aktivitäten zu erweitern und ein engagiertes Team für die Region aufzubauen.
Salt, a global leader in recruitment and talent, is pleased to announce its new location in Frankfurt, Germany. With years of experience in the European recruitment market, Salt is excited to expand its operations and establish a dedicated team for the region.
Read our interview with Fleur Sturdy, our Consultant in Auckland. My universe is… Sales!! Wooohoo! I will be recruiting for all roles in the sales sector, think Sales Managers, Account Managers, Territory Managers, Branch Managers…the options are endless! How can you add value to our clients and candidates? My passion is people! I make it More...
Read our interview with Dhiviya Thiagarajan, our Senior Consultant in Singapore. My universe is… Non MSP (Technology) How can you add value to our clients and candidates? I am always optimistic and organised, which helps me to be connected with all my clients and candidates. Fun fact about me… I’m an Acrophobic and Claustrophobic. And More...
Upload your CV to our database.
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.