Social Media & Marketing Manager – Fitness Brand

Social Media & Marketing Manager, Fitness Brand

London, office/studio based

Up to £45K

Salt is partnering with a premium fitness studio with multiple locations across London to find a talented Social Media & Marketing Manager. We’re looking for a genuine people-person with at least three years of experience in social media marketing, along with a solid foundation in traditional marketing.

In this role, you’ll lead localised marketing campaigns and drive in-studio initiatives to create scroll-stopping content across the brand’s social channels. You’ll be actively present across all studio locations-building strong relationships with staff and members-fostering a vibrant, highly engaged community of loyal brand advocates.

Key Responsibilities

Social Media

• Manage the social media calendar and content across platforms.
• Deliver an influencer strategy to boost brand reach and engagement.
• Track and report on social media performance, identifying optimisation opportunities.

Events & Partnerships

• Plan and execute local events and partnerships that drive awareness and client acquisition.
• Collaborate with community groups and relevant external organisations.
• Launch and manage an ambassador programme to expand brand advocacy.

Content Creation

• Develop creative, on-brand content (including video and photography).
• Work closely with designers to produce materials for both digital and print use.

Marketing & Campaigns

• Contribute to and implement elements of the marketing plan.
• Support the execution of campaigns, content planning, and asset production.
• Collaborate with studio teams to deliver local marketing strategies that align with broader business goals.

Internal Engagement

• Support internal wellbeing and brand engagement initiatives.
• Encourage team participation in content creation and brand promotion.

Requirements

• 4+ years in marketing, ideally within wellness or health & fitness sectors.
• Strong digital and social media expertise.
• Excellent organisational, communication, and stakeholder management skills.
• Confident multitasker with a proactive, hands-on approach.
• Experience managing content, events, and community engagement.

*Rates depend on experience and client requirements