Digital Marketing Lead

Digital Marketing Lead

Our client, based in Kuwait is looking for a Head of Digital marketing and Growth to expand their capability across all digital channels. The ideal candidate will be a go-getter who is motivated by building on a new marketing team with a background of ecommerce/marketplace.

Role Responsibilities:

• Oversee the planning, development and execution of all marketing activities for the company’s brand.

• Setting and managing the budget for the Performance marketing department.
• Identify opportunities to reach new market segments and expand market share
• Set KPI’s for customer acquisition and engagement across all digital channels.
• Carry out qualitative and quantative research alongside competitor analysis.
• Managing the company’s relationships with existing and new external agencies.
• Reporting on key KPIs such as Customer Acquisition Cost, Customer lifetime value, ROI, brand awareness.
• Identifying and utilizing technology tools wherever possible to enhance performance

• Undertaking continuous analysis of consumer trends

Requirements:

• 10+ years experience in Marketing
• 5+ years experience in digital marketing
• Proven track record in digital/tech related functions
• Any marketing experience within the fintech/ecommerce/telecommunications industry would be advantageous
• Bachelor or Master’s degree in marketing, data science or similar
• Proven Track record in delivering outstanding results for brands, taking them from launch to success or exponential growth.
• Entrepreneurial spirit

Salt is acting as an Employment Agency in relation to this vacancy.