VP Marketing

Salary 70-80K SAR

Our client is looking for a VP of Marketing Director to play a pivotal role in driving brand loyalty and equity for the business. This is a 360 Marketing role where you will be responsible for the online and offline marketing activities for the Brand.

You will be responsible for:

• Development of a strong customer journey to enhance customer experience across all touchpoints.
• Build the brand equity of the company
• Build the communications, PR and events strategy for the company
• Segmentation of customer data for personalized and targeted marketing campaigns
• Representation of the brand on every channel being the face of the brand across all digital channels for customer and supplier acquisition
• Ensure the respect and the coherence of the visual identity on every channel
• Develop and support the acquisition strategy
• Strengthen the brand positioning, key messages in English
• Support the content creation strategy on every online channel: website, social media, ads, email, SMS.
• Develop Retention marketing techniques through CRM strategy
• You have experience in B2C and B2B marketing or partnerships.

Skills Required:

• Knowledge and strong appetite for online and offline marketing, social media, content
• Experience driving brand development
• Very strong leadership skills
• Experience in managing 2 million dollar annual budgets
• 10 years marketing experience with at least 5 years in a leadership role
• Good communications skills, ability to multitask and prioritize projects
• Native Arabic speaker is a must

Salt is acting as an Employment Agency in relation to this vacancy.