Opportunities to further your career within the Content industry
Looking at the engagement and impression numbers of platforms and the amount of social shares of trending blogs, it is not surprising that Content job opportunities are vast. The number of people who are specialists in this field is pretty large, suggesting that evolving roles in the Content sector will continue to emerge.
However, despite the great number of Content experts, recruiters often struggle to find candidates who can express the identity of their business in the right way. This ends up leading to many jobs being available for a small pool of suitable talent.
Recent Changes
The last few years have seen brands fully understanding the power of content as a tool to drive acquisition and engagement of customers. This had led many brands to create new jobs to produce editorial content, insightful blog posts and white papers.
One of the biggest changes for the Content industry is that the production and distribution of certain content pieces are no longer controllable. This is because content is mostly shared online (via social media platforms and instant messaging services), and cannot be reviewed before it goes live to millions of people. In other words, Content marketers do not only have to produce interesting, newsworthy and engaging content, but also have to respond to potentially bad word of mouth.
Future Prospects
Content experts who specialise in digital media do not have to worry about their future career opportunities, as their skill set will be highly in-demand for years to come. Digital marketing is becoming the foundation for Content marketing, so knowledge of this field is a future-proof asset.
Beyond simply writing blog posts; however, career progression can come in the form of leading and developing company-wide content strategies. This involves the timely production of campaigns created in response to public events, holidays or other trending content, and measuring any resulting ROI and web traffic which comes from these posts.
Employers’ Requirements
Content jobs require a solid understanding of established and emerging platforms, as well as the ability to tailor content to match each platform. Good language skills and a personable attitude can also go a long way when interacting with a brand’s user base. An understanding of SEO, and video or photo editing software are also often desirable. Beyond being tech-savvy, industry professionals are also expected to have essential soft skills, such as problem-solving, the ability to negotiate and demonstrating leadership skills.
CV Requirements
Since there is so much competition for Content roles nowadays, it is important to stand out with a well-written CV. One thing you should definitely include is a link to any content platforms (e.g. blogs, websites) to which you contribute, as well as a portfolio of your written work, so companies can gain an understanding of your ability to write and use the internet.
Secondly, try to use industry-specific keywords, as hiring managers usually do not have the time to read through the whole CV to find the relevant qualifications amongst the rest of your experience and skill set. Thirdly, add some concrete statistics around goal completions (e.g. % of engagement level increase), as it makes your work experience more relevant and credible. Lastly, include your broader digital marketing skills.
Interview Preparation
Interviewers tend to ask qualitative and not quantitative questions when they recruit for Content jobs. The qualitative questions themselves always depend on the respective company. We conducted some research to summarise the most important interview questions in this field:
• How do you measure social ROI?
• Which social channel is best to raise brand awareness?
• What are your favourite blogs and why?
Educational Requirements
For Content marketing, a degree is not really a requirement to land a job, though marketing, journalism and humanities qualifications are often stepping stones to this career path. Employers prefer to see your portfolio (also in digital format, e.g. blog, microsite) and real-life examples of your work. Another useful step is to attend industry courses to learn about the latest trends in this ever-changing sector.
Looking for Content jobs? Check out our current opportunities on our
job page.
